About the Role
Our client, WhatJobs Direct, is looking for an enthusiastic and creative Junior Social Media Coordinator to join their marketing team in George, Western Cape. This is a hybrid role, offering a blend of in-office collaboration and remote flexibility. You will be instrumental in developing and implementing engaging social media strategies across various platforms. The ideal candidate is passionate about social media, understands current trends, and has a knack for crafting compelling content. You will support the marketing department in enhancing brand visibility, engaging with our online community, and driving traffic to our client's digital properties. This is a fantastic opportunity for an early-career professional to gain hands‑on experience in a fast‑paced marketing environment and grow their career within a supportive team. You will report directly to the Marketing Manager and work closely with other marketing specialists to ensure cohesive brand messaging across all channels. The role demands a keen eye for detail and a commitment to creative excellence.
Key Responsibilities
- Assist in the creation and scheduling of social media content (posts, stories, reels) for platforms like Facebook, Instagram, Twitter, LinkedIn, and TikTok.
- Monitor social media channels for comments, messages, and mentions, and respond promptly and professionally.
- Engage with followers and build a strong online community by fostering conversations and responding to inquiries.
- Support the development of social media campaigns and promotions.
- Conduct research on social media trends, emerging platforms, and competitor activities.
- Track and report on social media performance metrics, such as engagement, reach, and follower growth.
- Collaborate with the marketing team to ensure brand consistency in all social media communications.
- Assist in the creation of visual assets (images, basic graphics) for social media posts.
- Help maintain the social media content calendar and ensure timely delivery of content.
- Stay updated on platform best practices and algorithm changes.
Requirements
- A relevant qualification in Marketing, Communications, Digital Media, or a related field, or equivalent practical experience.
- Demonstrable passion for and understanding of social media platforms and digital marketing.
- Excellent written and verbal communication skills, with a strong command of English.
- Creative thinking and a keen eye for visual aesthetics.
- Basic understanding of social media analytics and reporting.
- Proficiency in using social media management tools (e.g., Hootsuite, Buffer) is a plus.
- Ability to work independently and as part of a team in a hybrid work setup.
- Strong organizational skills and attention to detail.
- Familiarity with graphic design tools (e.g., Canva) is advantageous.
- Eagerness to learn and adapt in a dynamic digital environment.
Benefits
- Gain invaluable experience in social media marketing with a reputable company.
- Hybrid work model offering flexibility between office and remote work.
- Opportunity to contribute to impactful marketing campaigns.
- Work within a supportive and collaborative marketing team.
- Competitive entry‑level salary and potential for performance‑based reviews.
- Exposure to various digital marketing disciplines.
- Opportunities for professional development and skill enhancement.
- Be part of a company that values creativity and innovation.
- Direct mentorship from experienced marketing professionals.