Job: Strategic Data Intern

Company : Publicis Groupe; Cape Town; Hybrid; ZAR 89,000 - 134,000; Full time

Job summary

Publicis Groupe Africa, through its digital agency Digitas, is launching a 12-month Strategic Data Internship in Cape Town for graduates or final-year students. The program begins in March 2027 and links strategy, creativity, technology, and analytics to turn data into actionable business insights and customer experience strategies.

As an intern, you will analyze performance datasets, support reporting and dashboards, and contribute to customer and brand strategies through market research and

Qualifications

• Completed Degree or Diploma (or final-year student) in Information Systems, Data Analytics, Business Science, Statistics, Mathematics, Economics, Strategic Marketing, Marketing Management, Behavioural Science, Commerce, or a related field
• Strong numerical, analytical, critical thinking, and data interpretation skills

Responsibilities

• Analyze campaign, audience, customer, and digital performance datasets to uncover trends, patterns, and actionable business insights
• Support reporting across digital, social, CRM, and media campaigns, assisting with data visualization and dashboard creation
• Assist in developing customer, brand, and communication strategies through market, category, competitor, and qualitative/quantitative consumer research
• Conduct audience segmentation, customer profiling, and campaign effectiveness measurement alongside Strategy, Creative, Media, and Technology teams
• Translate complex analytical findings into clear strategic presentations, frameworks, and client-facing recommendations

Job description

Publicis Groupe Africa (through its digital agency Digitas) is recruiting South African graduates or final-year students for its Le Cubs 2027 flagship 12-month Strategic Data Internship based in Cape Town. Reporting to the Strategy Director and commencing in March 2027, the role bridges strategy, creativity, technology, and analytics—transforming consumer, campaign, and performance data into actionable business recommendations and customer experience strategies.

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Responsibilities

• Analyze campaign, audience, customer, and digital performance datasets to uncover trends, patterns, and actionable business insights
• Support reporting across digital, social, CRM, and media campaigns, assisting with data visualization and dashboard creation
• Assist in developing customer, brand, and communication strategies through market, category, competitor, and qualitative/quantitative consumer research
• Conduct audience segmentation, customer profiling, and campaign effectiveness measurement alongside Strategy, Creative, Media, and Technology teams
• Translate complex analytical findings into clear strategic presentations, frameworks, and client-facing recommendations

Qualifications

• Completed Degree or Diploma (or final-year student) in Information Systems, Data Analytics, Business Science, Statistics, Mathematics, Economics, Strategic Marketing, Marketing Management, Behavioural Science, Commerce, or a related field
• Strong numerical, analytical, critical thinking, and data interpretation skills, plus working knowledge of spreadsheets and Microsoft Word
• Technical skills advantageous: SQL (basic), Excel / Google Sheets, Power BI / Tableau / Looker Studio, Google Analytics 4 (GA4), CRM platforms, and social listening tools