Strategic Data & Insights Intern

Company : Publicis Groupe; Cape Town; Hybrid; ZAR 89,000 - 134,000; Full time

Job summary

Publicis Groupe Africa, through its digital agency Digitas, is launching a 12-month Strategic Data Internship in Cape Town for graduates or final-year students. The program begins in March 2027 and links strategy, creativity, technology, and analytics to turn data into actionable business insights and customer experience strategies.

As an intern, you will analyze performance datasets, support reporting and dashboards, and contribute to customer and brand strategies through market research and

Qualifications

• Completed Degree or Diploma (or final-year student) in Information Systems, Data Analytics, Business Science, Statistics, Mathematics, Economics, Strategic Marketing, Marketing Management, Behavioural Science, Commerce, or a related field
• Strong numerical, analytical, critical thinking, and data interpretation skills

Responsibilities

• Analyze campaign, audience, customer, and digital performance datasets to uncover trends, patterns, and actionable business insights
• Support reporting across digital, social, CRM, and media campaigns, assisting with data visualization and dashboard creation
• Assist in developing customer, brand, and communication strategies through market, category, competitor, and qualitative/quantitative consumer research
• Conduct audience segmentation, customer profiling, and campaign effectiveness measurement alongside Strategy, Creative, Media, and Technology teams
• Translate complex analytical findings into clear strategic presentations, frameworks, and client-facing recommendations

Job description

Publicis Groupe Africa, through its digital agency Digitas, is launching a 12-month Strategic Data Internship in Cape Town for graduates or final-year students. The program begins in March 2027 and links strategy, creativity, technology, and analytics to turn data into actionable business insights and customer experience strategies.

As an intern, you will analyze performance datasets, support reporting and dashboards, and contribute to customer and brand strategies through market research and