Inbound Product Content Coordinator

Innovation Advance Group; Cape Town; Hybrid; ZAR 300,000 - 420,000; Full time

Benefits offered by this job

Hybrid working

Competitive salary

Study assistance

Long-service bonus

Job summary

Innovation Advance Group is seeking an Inbound Product Content Coordinator to blend product know-how with compelling, trade-focused content. The role centers on turning supplier and operational information into accurate, agent-ready materials used by travel agents, internal teams and trade partners.

You will be responsible for creating and maintaining product content across systems, while supporting Product, Sales and Management.

Qualifications

• 3+ years as an Inbound Consultant (FIT or Groups) with strong writing ability.
• Ability to turn product, supplier and operational information into clear B2B content.
• Excellent attention to detail with inclusions, rates, supplier updates and product accuracy.
• Strong communication, coordination and research skills.
• Good organisation and time management across briefs, deadlines and content calendars.
• Solid tourism product knowledge and understanding of responsible tourism principles.
• Comfortable with Microsoft 365, SharePoint, CMS platforms and basic design tools.
• Tourplan experience highly advantageous.
• First-hand African travel experience (lodges, city stays) advantageous.

Responsibilities

• Write, edit and maintain product specs, supplier information and operational content for agent-facing documentation.
• Capture content, key selling points and image requirements into Tourplan and other business systems.
• Proactively follow up with suppliers for refreshed descriptions, inclusions, images and operational updates.
• Maintain structured, accurate, up-to-date product content across systems.
• Create and update product guides, FAQs, training material and knowledge-base content for internal teams and agents.
• Organise and maintain supplier images, product assets and content libraries.
• Write newsletters, product briefs, updates and trade announcements.
• Produce launch and campaign content for new products and promotions - specifically for travel agents and trade partners.
• Support the social media and newsletter calendar with agent-focused content.
• Ensure all copy reflects brand tone, writing style and communication standards.
• Apply basic SEO best practice when updating website and trade content.
• Monitor basic content performance and share insights on what resonates with agents.
• Translate product and operational information into clear, agent-friendly messaging.
• Liaise with CEO and Product Team on briefs, newsletter topics and trade content.
• Facilitate sustainability knowledge-sharing with suppliers, partners and internal teams.
• Manage content reviews and sign-offs across Product, Sales, Marketing and Management.
• Provide regular reporting on work in progress.
• Support strategic roadmap initiatives and contribute to key business outcomes.

Skills

Inbound content writing

Travel product knowledge

Content coordination

Communication

Education

Diploma or degree in Tourism

Diploma or degree in Marketing

Diploma or degree in Communications

Tools

Microsoft 365

SharePoint

CMS platforms

Basic design tools

Tourplan

Job description

Inbound Product Content Coordinator

If you're an Intermediate Inbound Consultant who loves the product side of travel - and you've always had a flair for writing clear, compelling, agent-friendly content - this is the role that lets you bring both strengths together.

Our client is one of Africa's premier Destination Management Companies. They operate across African countries, delivering high-volume, world-class inbound travel for FIT, Groups and major corporate MICE clients. It's fast-paced, prestigious and packed with some of the best operational minds in the industry.

This role is perfect for a consultant who wants to step into product and content, without losing the tourism heartbeat.

The Role:

• You'll use your hands-on travel knowledge - lodges, inclusions, logistics, suppliers, rates, operational realities - to create accurate, structured, B2B content for travel agents, internal teams and trade partners.
• You'll support Product, Sales and Management by transforming supplier and operational information into clear, agent-ready content, while helping maintain product accuracy across systems and platforms.
• This is not consumer marketing. This is trade-focused communication that helps agents sell confidently and accurately.

Key Responsibilities

Product & Operational Content

• Write, edit and maintain product specs, supplier information and operational content for agent-facing documentation.
• Capture content, key selling points and image requirements into Tourplan and other business systems.
• Proactively follow up with suppliers for refreshed descriptions, inclusions, images and operational updates.
• Maintain structured, accurate, up-to-date product content across systems.
• Create and update product guides, FAQs, training material and knowledge-base content for internal teams and agents.
• Organise and maintain supplier images, product assets and content libraries.

B2B Copywriting & Trade Communication

• Write newsletters, product briefs, updates and trade announcements.
• Produce launch and campaign content for new products and promotions - specifically for travel agents and trade partners.
• Support the social media and newsletter calendar with agent-focused content.
• Ensure all copy reflects brand tone, writing style and communication standards.
• Apply basic SEO best practice when updating website and trade content.
• Monitor basic content performance and share insights on what resonates with agents.

Sustainability & Responsible Tourism

• Support communication of responsible tourism initiatives across product and supplier content.
• Ensure sustainability claims are factual, current and aligned with responsible tourism principles.
• Maintain records of supplier sustainability practices, certifications and community initiatives.
• Assist with sustainability training material, best-practice documents and internal awareness content.
• Help gather baseline sustainability data and track progress updates.

Collaboration & Workflow

• Translate product and operational information into clear, agent-friendly messaging.
• Liaise with CEO and Product Team on briefs, newsletter topics and trade content.
• Facilitate sustainability knowledge-sharing with suppliers, partners and internal teams.
• Manage content reviews and sign-offs across Product, Sales, Marketing and Management.
• Provide regular reporting on work in progress.
• Support strategic roadmap initiatives and contribute to key business outcomes.

What You Bring

• 3+ years as an Inbound Consultant (FIT or Groups) with strong writing ability.
• Ability to turn product, supplier and operational information into clear B2B content.
• Excellent attention to detail with inclusions, rates, supplier updates and product accuracy.
• Strong communication, coordination and research skills.
• Good organisation and time management across briefs, deadlines and content calendars.
• Solid tourism product knowledge and understanding of responsible tourism principles.
• Comfortable with Microsoft 365, SharePoint, CMS platforms and basic design tools.
• Tourplan experience highly advantageous.
• First-hand African travel experience (lodges, city stays) advantageous.

Qualifications

• Diploma or degree in Tourism, Marketing, Communications or related field (advantageous).

What’s On Offer

• Competitive salary + Benefits
• Hybrid working
• Financial assistance for studies (after 1 year of service)
• Long-service award bonus

If you're ready to evolve your inbound expertise into a content-driven product role - while staying rooted in the industry you love - we'd love to hear from you.