Hybrid Content Strategist & Copywriter: SEO Storytelling

Placements24; Centurion; Hybrid; ZAR 360,000 - 600,000; Full time

Benefits offered by this job

Hybrid work model

Competitive salary

Professional development

Collaborative environment in Centurion

Job summary

Placements24, a leading digital marketing agency in Centurion, Gauteng, seeks a Content Strategist & Copywriter to craft narratives and drive engagement across websites, blogs, social media, and email. This hybrid role balances remote work with collaborative in-office efforts.

The position blends creative writing with strategic thinking and data-driven optimization, including SEO, content calendars, and collaboration with designers and clients.

Qualifications

• Minimum of 4 years of experience in content strategy or copywriting.
• Exceptional writing, editing, and proofreading skills with a strong portfolio of published work.
• Proven experience with SEO principles and keyword research tools.
• Familiarity with content management systems (CMS) and digital marketing tools.
• Strong analytical skills and experience with web analytics platforms (e.g., Google Analytics).
• Excellent communication and collaboration skills, suitable for a hybrid work environment.
• A Bachelor’s degree in Marketing, Communications, English, Journalism, or a related discipline.

Responsibilities

• Develop and implement comprehensive content strategies across various channels, including websites, blogs, social media, email, and ad copy.
• Write clear, concise, and engaging copy for a variety of marketing materials and digital assets.
• Conduct keyword research and apply SEO best practices to optimize content for search engines.
• Manage the content calendar and ensure timely delivery of all content assets.
• Analyze content performance metrics and use data to inform future content strategies and optimizations.
• Collaborate with designers, marketing specialists, and clients to ensure content consistency and brand alignment.
• Edit and proofread content to maintain high standards of quality, grammar, and accuracy.
• Stay up-to-date with industry trends and best practices in content marketing and digital communications.

Skills

Content strategy

Copywriting

SEO

CMS

Google Analytics

Editorial planning

Multi-channel marketing

Education

Bachelor’s degree in Marketing, Communications, English, Journalism, or related field

Tools

WordPress

SEMrush

Job description

Placements24, a leading digital marketing agency in Centurion, Gauteng, seeks a Content Strategist & Copywriter to craft narratives and drive engagement across websites, blogs, social media, and email. This hybrid role balances remote work with collaborative in-office efforts.

The position blends creative writing with strategic thinking and data-driven optimization, including SEO, content calendars, and collaboration with designers and clients.