Head of PESO & Customer Journey Architecture

Publicis Groupe; Johannesburg; On-site; ZAR 900,000 - 1,300,000; Full time

Job summary

Publicis Groupe Africa is seeking a senior leader in media planning to translate growth strategy into a connected PESO journey and align audience activation with channel roles and budget principles. You will orchestrate the integration of vertical channel plans into a single, coherent media plan and lead briefing quality and KPI articulation.

The role emphasizes strategy-to-execution, cross-channel integration, and measurable outcomes aligned with growth objectives and JTBD.

Qualifications

• Translate strategy into ecosystem architecture.
• Convert growth audience into channel and platform logic.
• Strong understanding of ATL, digital, social, commerce and performance channels.
• Stitch specialist outputs into one plan.
• Write clear specialist briefs.
• Rationalise investment allocation.
• Connect planning choices to measurable outcomes.

Responsibilities

• Translate growth strategy into a connected media journey.
• Define how the growth audience can be reached, influenced and moved across paid, earned, shared, owned and commerce touchpoints.
• Build the media ecosystem architecture.
• Define the role of each channel before specialists create detailed plans.
• Create the Specialist Briefing Pack for channel specialists.
• Integrate vertical channel plans into one coherent media plan.
• Ensure the plan ladders back to the JTBD and strategic growth objective.
• Define plan-level measurement questions with the Measurement Lead.
• Own the plan-level implication of delivery variance.

Skills

Communications planning

Audience activation

Channel understanding

Integration

Briefing discipline

Budget logic

Measurement thinking

Job description

Publicis Groupe Africa is seeking a senior leader in media planning to translate growth strategy into a connected PESO journey and align audience activation with channel roles and budget principles. You will orchestrate the integration of vertical channel plans into a single, coherent media plan and lead briefing quality and KPI articulation.

The role emphasizes strategy-to-execution, cross-channel integration, and measurable outcomes aligned with growth objectives and JTBD.