Head of Marketing

Virgin Bet; Cape Town; Hybrid; ZAR 1,200,000 - 1,600,000; Full time

Benefits offered by this job

Discretionary Company Performance bonus

Discovery Medical Aid

21 days Annual Leave

Job summary

Virgin Bet, located in Cape Town, is seeking a Head of Marketing to lead their marketing efforts in the South African market. This role involves developing effective strategies to enhance customer acquisition and brand loyalty, alongside managing a team dedicated to compelling marketing initiatives.

The ideal candidate will have extensive experience in the online betting industry, demonstrating strong leadership and analytical skills. This position offers a vibrant team culture and the opportunity to significantly impact Virgin Bet's growth.

Qualifications

• Proven experience in a senior marketing role, ideally within online betting or gaming.
• Strong understanding of South African digital marketing trends.
• Excellent leadership skills to develop a marketing team.

Responsibilities

• Develop and execute a comprehensive marketing strategy for South Africa.
• Lead and mentor the marketing team.
• Manage all aspects of the marketing mix.

Skills

Senior marketing experience

Understanding of the South African market

Leadership skills

Multi-channel marketing strategies

Analytical skills

Job description

CBD, Cape Town

4 days in the office (Monday-Thursday) 1 day working from home

Welcome to Virgin Bet, where innovation meets excitement in the heart of Cape Town! As a proud member of the LiveScore Group, Virgin Bet are on an exhilarating journey to redefine the world of online betting. With our new office opening in Cape Town, we’re excited to expand our vibrant team and bring our exceptional services to new heights.

Virgin Bet thrives on providing an unparalleled betting experience that combines cutting‑edge technology with a passion for sports. Our culture is built on collaboration, creativity, and diversity, fostering an environment where every employee can make their mark while enjoying the thrill of the game. Join us as we embrace the dynamic spirit of Cape Town and contribute to a brand that pushes boundaries and champions innovation.

If you’re ready to embark on an adventure with us, we can’t wait to meet you and see how you can help us shape the future of Virgin Bet!

The Role

As the Head of Marketing for Virgin Bet in Cape Town, you will spearhead our marketing efforts and drive brand awareness in the South African market. This is an exciting opportunity for an innovative marketing leader with a passion for sports and a deep understanding of the betting industry to make a significant impact on our growth strategy.

Key Responsibilities

• Develop and execute a comprehensive marketing strategy tailored to the South African market, focusing on customer acquisition, retention, and brand loyalty.
• Lead and mentor the marketing team, fostering a culture of creativity, collaboration, and high performance.
• Manage all aspects of the marketing mix, including digital marketing, traditional advertising, public relations, and sponsorships.
• Analyze market trends and consumer insights to identify opportunities for growth and optimize marketing campaigns.
• Collaborate with product teams to ensure alignment on messaging and promotional strategies for new and existing products.
• Build strong relationships with external agencies and partners to enhance marketing efforts and leverage resources effectively.
• Monitor and report on the effectiveness of marketing initiatives, using data‑driven insights to inform future strategies.

Key Skills/Experiences

• Proven experience in a senior marketing role, ideally within the online betting, gaming, or related industries.
• Strong understanding of the South African market, including digital marketing trends and consumer behavior.
• Excellent leadership skills, with the ability to inspire and develop a high‑performing marketing team.
• Demonstrated expertise in multi‑channel marketing strategies, including digital, social media, and offline channels.
• Exceptional analytical skills, with the ability to interpret data and translate insights into actionable strategies.

What can we offer?

• Discretionary Company Performance bonus
• Discovery Medical Aid
• 21 days Annual Leave