Growth Marketing Manager: Data-Driven Acquisition

BetJets; Wes-Kaap; On-site; ZAR 900,000 - 1,500,000; Full time

Job summary

BetJets is seeking a Growth Marketing Manager to drive profitable customer acquisition across paid and organic channels. You will own acquisition strategy, funnel optimisation and ROI across campaigns, including Google Ads, Meta Ads, and analytics platforms.

Lead a team, collaborate with CRM, Product and Data, and closely monitor registrations, FTDs, CPA/CAC and ROAS to maximise value. This commercially focused role reports to Head of Marketing and is based in Cape Town, South Africa.

Qualifications

• 4+ years’ experience in growth, acquisition, performance marketing or digital marketing.
• Hands-on experience managing Paid Media campaigns and budgets.
• Experience with platforms such as Google Ads, Meta Ads and analytics tools.
• Strong understanding of acquisition funnels, conversion optimisation and marketing measurement.
• Commercial mindset with strong analytical skills.
• Experience managing or mentoring team members.

Responsibilities

• Develop and execute customer acquisition strategies across paid and organic channels.
• Manage acquisition budgets, forecasts and performance targets.
• Identify opportunities to improve registration, conversion and first deposit rates.
• Drive continuous optimisation of the acquisition funnel through testing and experimentation.
• Own the performance of all paid acquisition channels, including search, social and display.
• Oversee Affiliate, Content and Social Media activities to support acquisition objectives.
• Support SEO initiatives to increase organic traffic and customer growth.
• Monitor and report on key acquisition metrics, including registrations, FTDs, CPA/CAC, ROAS and LTV.
• Manage and develop the Growth/Acquisition team.
• Work closely with CRM, Product, Data and Technology teams to improve customer journeys and growth performance.

Skills

Growth marketing

Acquisition

Performance marketing

Digital marketing

Paid media

Analytics

Team leadership

Tools

Google Ads

Meta Ads

GA4

GTM

Job description

BetJets is seeking a Growth Marketing Manager to drive profitable customer acquisition across paid and organic channels. You will own acquisition strategy, funnel optimisation and ROI across campaigns, including Google Ads, Meta Ads, and analytics platforms.

Lead a team, collaborate with CRM, Product and Data, and closely monitor registrations, FTDs, CPA/CAC and ROAS to maximise value. This commercially focused role reports to Head of Marketing and is based in Cape Town, South Africa.