Growth Marketing Manager

Salt; Wes-Kaap; On-site; ZAR 893,000 - 1,004,000; Full time

Job summary

Salt in Cape Town is seeking a Growth Marketing Manager to own and scale the customer acquisition engine for a fast-growing iGaming and sports betting brand. You will drive data-driven strategies across paid and organic channels, optimize funnels, and maximize ROAS in a high-energy team environment.

The role requires 4+ years in growth/marketing, strong analytics with GA4/GTM, and experience managing large paid media budgets. Onsite role with competitive salary and scope for impact.

Qualifications

• 4+ years in growth/marketing or digital acquisition management.
• Experience in iGaming, online betting, gaming, fintech, ecommerce or similar.
• Proven track record of managing significant paid media budgets across Google Ads and Meta Ads.
• Deep understanding of acquisition funnels, CRO, landing page performance and LTV/CAC.
• Strong analytics with GA4, GTM and modern attribution.

Responsibilities

• Develop and execute data-driven customer acquisition strategies across paid and organic channels.
• Manage budgets, targets, and forecasting to maximise ROAS and profitability.
• Own the performance and optimization of all paid channels including search, social, display and affiliate marketing.
• Identify bottlenecks along the registration-to-deposit journey and run A/B tests and CRO experiments.
• Coordinate with organic/affiliate channels to align a 360-degree growth strategy.
• Implement and audit tracking frameworks across GA4, GTM and dashboards.
• Monitor core KPIs like registrations, FTDs, CPA/CAC, ROAS and LTV.
• Lead and mentor the Growth/Acquisition team, promoting testing culture.
• Collaborate with CRM, Retention, Product, Data and Tech to streamline onboarding and product-led growth.

Skills

Growth marketing

Paid media management

Funnel optimisation

Cross-channel growth

Data analytics

Education

Bachelor's degree in Marketing or related field

Tools

Google Ads

Meta Ads

GA4

Google Tag Manager

A/B testing tools

Job description

Salary: R 80 000 - R 90 000 CTC per month (depending on experience)

Location: Cape Town (Onsite)

Overview:

We're looking for a commercially minded, data-driven Growth Marketing Manager to own and scale the customer acquisition engine for a fast-growing, mobile-first brand in the dynamic sports betting and iGaming space. This role is designed for a performance marketing expert who thrives at the intersection of paid media execution, funnel optimisation, and cross-channel growth.

In this role, you will drive customer acquisition strategies to scale First-Time Depositors (FTDs) and maximize long-term commercial value.

Beyond managing acquisition budgets and performance targets, you'll be joining a collaborative, agile, and high-energy marketing team that values rapid experimentation, data transparency, and ownership. If you excel at optimizing paid search, social, and display campaigns while overseeing affiliate and organic channels within a high-tempo, competitive digital industry, this opportunity will give you full runway to build and scale.

Duties and Responsibilities:

• Develop and execute data-driven customer acquisition strategies across both paid and organic growth channels.
• Manage acquisition budgets, performance target tracking, and multi-channel forecasting to maximize Return on Ad Spend (ROAS) and commercial profitability.
• Own the direct performance and continuous optimization of all paid channels, including search, social, display, targeting, creative iterations, and bidding strategies.
• Identify conversion bottlenecks across the registration-to-first-deposit (FTD) customer journey, driving A/B testing, CRO, and landing page experiments to boost deposit rates.
• Oversee organic and partner acquisition channels, including Affiliate marketing, Content, Social Media, and SEO initiatives, ensuring a unified 360-degree growth strategy.
• Implement and audit marketing measurement frameworks, ensuring clean tracking, tagging, and multi-channel attribution across GA4, Google Tag Manager, and analytical dashboards.
• Monitor and report on core unit economics and KPIs, including Registrations, FTDs, CPA/CAC, registration-to-deposit conversion, ROAS, and customer Lifetime Value (LTV).
• Lead, mentor, and foster a high-performing Growth/Acquisition team, cultivating a strong culture of accountability and continuous testing.
• Collaborate closely with CRM, Retention, Product, Data, and Tech teams to streamline customer onboarding, retention handoffs, and product-led growth initiatives.

Requirements:

• 4+ years’ hands-on experience in growth, performance marketing, or digital acquisition management within a fast-paced consumer space.
• Prior experience in iGaming, online betting, gaming, fintech, Ecommerce or another highly competitive, transactional digital sector is strongly preferred.
• Proven track record of managing significant Paid Media budgets directly across platforms such as Google Ads and Meta Ads.
• Deep understanding of acquisition funnels, conversion rate optimisation (CRO), landing page performance, and customer value analysis (LTV/CAC ratios).
• Strong technical analytics proficiency, including experience with Google Analytics 4 (GA4), Google Tag Manager (GTM), and modern attribution models.
• Functional exposure to or experience managing Affiliate marketing programs and third-party media partners.