Growth-driven Digital Marketing Manager (Remote)

Pavago; South Africa; On-site; USD 90,000 - 120,000; Full time

Job summary

Pavago is seeking a Digital Marketing / Performance Marketing Manager to plan, execute, and optimize performance-driven digital campaigns that generate leads, customers, and measurable revenue. This hands-on role requires turning advertising budgets into business results by managing paid campaigns and analyzing performance.

You will own paid media across Google, Meta, LinkedIn, and other channels, track CPL, CAC, ROAS, and conversions, and continuously test audiences, creatives, and landing

Qualifications

• 2+ years of digital marketing or performance marketing experience.
• Hands-on experience managing paid advertising campaigns.
• Experience with Google Ads, Meta Ads, LinkedIn Ads, or similar platforms.
• Strong understanding of CPL, CAC, CPA, ROAS, CTR, and conversion rates.
• Experience managing advertising budgets.
• Remote work capability with professional English.

Responsibilities

• Plan, launch, manage, and optimize digital advertising campaigns.
• Monitor budgets, pacing, and overall performance.
• Adjust targeting, bids, budgets, and campaign structures based on results.
• Track CPL, CAC, ROAS, CPA, and conversion rates.
• Collaborate on creative direction and landing page optimization.
• Provide performance insights to improve ad copy, creative concepts, and CTAs.
• Run A/B tests and scale winning campaigns.

Skills

Paid media management

Campaign optimization

Data analysis

Budget management

Audience targeting

Performance metrics

English proficiency

Tools

Google Ads

Meta Ads

LinkedIn Ads

Google Analytics

CRM & Marketing Platforms

Google Sheets / Excel

Job description

Pavago is seeking a Digital Marketing / Performance Marketing Manager to plan, execute, and optimize performance-driven digital campaigns that generate leads, customers, and measurable revenue. This hands-on role requires turning advertising budgets into business results by managing paid campaigns and analyzing performance.

You will own paid media across Google, Meta, LinkedIn, and other channels, track CPL, CAC, ROAS, and conversions, and continuously test audiences, creatives, and landing