Google & Facebook Ads Lead Gen VA (B2B/B2C)
Assist World
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Job summary
Culture Strategy is seeking a Marketing & Lead Generation Virtual Assistant to drive new leads through paid advertising and support our brand-building efforts following a recent rebrand.
The role focuses on running and optimizing Google Ads and Facebook Ads campaigns for both B2B and B2C audiences, while strengthening our online presence and local visibility. You will work with our CRM to track leads and improve campaign performance.
Qualifications
- Hands-on experience with Google Ads.
- Hands-on experience with Facebook Ads.
- Experience with a CRM, ideally HubSpot.
- Comfortable using Calendly.
- Design skills in Canva or similar.
- Familiarity with WordPress websites is a plus.
- Strong written communication and a proactive, strategic approach to marketing.
Responsibilities
- Plan, set up, and manage paid lead generation campaigns on Google Ads and Facebook Ads for B2B and B2C audiences.
- Monitor and optimize campaign performance to improve lead quality and volume.
- Support brand-building efforts and grow online presence, including Google My Business local listing.
- Review the company website (culturestrategy.io) and provide feedback and recommendations for improvement.
- Assist with maintaining and growing presence across LinkedIn, Facebook, Google My Business, and Instagram.
- Support lead tracking and follow-up using the company's CRM.
Skills
Tools
Job description
Culture Strategy is seeking a Marketing & Lead Generation Virtual Assistant to drive new leads through paid advertising and support our brand-building efforts following a recent rebrand.
The role focuses on running and optimizing Google Ads and Facebook Ads campaigns for both B2B and B2C audiences, while strengthening our online presence and local visibility. You will work with our CRM to track leads and improve campaign performance.
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