Global Social Media Design Lead

Betway Africa; Johannesburg; On-site; ZAR 900,000 - 1,300,000; Full time

Job summary

Betway Africa is seeking a Senior Social Media Designer Lead to own and elevate our social creative across London and Africa, guiding a multidisciplinary team and ensuring brand alignment.

You will mentor designers from junior to senior levels, review output, manage workloads, and partner with stakeholders to deliver campaigns that balance creative excellence with real-time social trends, including AI-enabled workflows.

Qualifications

• 5-7+ years’ experience in social media design, digital design, motion design or related creative disciplines.
• Previous experience mentoring, coaching or leading designers within a fast-paced environment.
• Strong portfolio demonstrating social-first creative excellence across static, motion and video content.
• Experience managing multiple projects, stakeholders and competing priorities.
• Strong understanding of social media platforms, trends, content formats and performance metrics.
• Experience incorporating AI tools into creative workflows is highly desirable.

Responsibilities

• Lead, coach and develop a team of Social Media Designers across London and Africa, fostering creativity, collaboration and continuous improvement.
• Conduct regular feedback sessions, performance reviews and development planning for team members.
• Review and approve creative output, ensuring consistency, quality and adherence to brand standards.
• Manage team workload, resource allocation and project prioritisation across multiple brands and campaigns.
• Provide creative direction and guidance on campaigns, design systems and social-first content execution.
• Act as the escalation point for creative challenges and stakeholder feedback.
• Partner with stakeholders to align creative output with business objectives and campaign goals.
• Identify opportunities to improve processes, templates, tools and AI-enabled workflows.
• Develop designers in terms of their skill set from Junior, Intermediate and Senior.
• Ensure delivery deadlines are met without compromising creative excellence.
• Be available after-hours to ensure the team are proactively supporting the social media management team in delivering trending and real time sporting content.

Skills

Social media design

Mentoring and leadership

Brand standards

Campaign management

Motion design

AI in design workflows

Stakeholder management

Job description

Betway Africa is seeking a Senior Social Media Designer Lead to own and elevate our social creative across London and Africa, guiding a multidisciplinary team and ensuring brand alignment.

You will mentor designers from junior to senior levels, review output, manage workloads, and partner with stakeholders to deliver campaigns that balance creative excellence with real-time social trends, including AI-enabled workflows.