Global Marketing Lead for International Growth

FirstRand Bank India; Johannesburg; On-site; ZAR 900,000 - 1,300,000; Full time

Job summary

RMB International is seeking a dynamic, commercially minded marketing professional to support its international growth agenda. The role requires close collaboration across geographies and time zones with country teams, senior stakeholders, and external agencies.

The ideal candidate will blend strategic thinking with strong execution discipline, excellent communication skills, and a proven ability to connect activity across complex systems to deliver measurable business impact.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications or a related field.
• At least eight years of experience in marketing, advertising, communications, or integrated marketing roles, ideally in financial or professional services.
• Experience managing brands, campaigns or stakeholder programmes across multiple geographies.
• Working knowledge of brand management, business communications, digital marketing, client engagement, sponsorship and events.
• Experience working with advertising, media, digital, PR, content, events and other specialist agencies.
• Strong analytical and strategic-thinking capability, with excellent written, verbal and presentation skills.
• Ability to thrive in a fast-paced, high-performing, team-oriented environment.

Responsibilities

• Translate the International business strategy into an integrated annual marketing and communications strategy, market plans, priorities, budgets and delivery roadmaps.
• Co-create tailored plans with local teams for priority markets, balancing international portfolio strategy with local objectives.
• Maintain a clear view of target audiences, client journeys, business pipelines and proof points.
• Build awareness and consideration of RMB as a leading African Corporate and Investment Bank.
• Lead the planning and delivery of integrated campaigns across digital, social, PR, content, direct marketing and events.
• Coordinate expertise and solutions marketing across priority themes, sectors and offerings.
• Develop campaign toolkits that reduce duplication and improve execution quality across markets.
• Measure outcomes and return on sponsorship and investment, and recommend improvements.

Skills

Strategic thinking

Analytical thinking

Budget management

Stakeholder collaboration

Project management

Storytelling and communication

Cross-cultural awareness

Education

Bachelor’s degree in Marketing, Business, Communications or related field

Job description

RMB International is seeking a dynamic, commercially minded marketing professional to support its international growth agenda. The role requires close collaboration across geographies and time zones with country teams, senior stakeholders, and external agencies.

The ideal candidate will blend strategic thinking with strong execution discipline, excellent communication skills, and a proven ability to connect activity across complex systems to deliver measurable business impact.