Global Head of Performance Marketing

d2B; Durban; Remote; ZAR 337,000 - 404,000; Full time

Job summary

d2B is seeking a Head of Performance Marketing based in South Africa to own and scale paid acquisition across Google Ads and Meta Ads for international DTC brands. You will audit, transition in‑house, and build an elite internal team driving revenue and profitability.

Expect hands‑on leadership, rigorous testing, and cross‑functional collaboration with CRM, retention, and marketplaces. UK business hours apply, salary negotiable based on experience.

Qualifications

• Proven track record managing multi‑million‑pound spend in fast‑paced ecommerce or DTC environments.
• Expert command of Google Ads: PMax, Search, Shopping, YouTube, Smart Bidding; Meta Ads Manager.
• Hands‑on experience transitioning accounts in‑house from agencies.
• Fluency in attribution modelling (data‑driven, first-click, post purchase).
• Strong leadership of media buyers and campaign managers.
• Executive communication with UK stakeholders.

Responsibilities

• Architect paid media strategies across Google Ads and Meta Ads for international DTC sites.
• Formulate localized growth plans with emphasis on revenue, CAC, LTV, and profitability.
• Optimize multi‑million‑pound monthly budgets for ROAS and net margin.
• Lead in‑house transition of externally managed campaigns without disruption.
• Develop internal team and recruit specialized talent.
• Maintain hands‑on technical leadership on pixels, CAPI, and tracking.
• Establish reporting cadence and performance scorecards.

Skills

Large-scale spend

Google Ads

Meta Ads

In-house experience

P&L literacy

Attribution modelling

People leadership

Executive communication

Tools

GA4

Triple Whale

Northbeam

Conversions API (CAPI)

Job description

d2B is seeking a Head of Performance Marketing based in South Africa to own and scale paid acquisition across Google Ads and Meta Ads for international DTC brands. You will audit, transition in‑house, and build an elite internal team driving revenue and profitability.

Expect hands‑on leadership, rigorous testing, and cross‑functional collaboration with CRM, retention, and marketplaces. UK business hours apply, salary negotiable based on experience.