Field Sales Account Executive (Gauteng)

Yoco; Cape Town; On-site; ZAR 350,000 - 540,000; Full time

Job summary

Yoco is seeking a Field Sales Account Executive in Cape Town to hunt and close new merchant opportunities. You will own the pipeline, perform discovery calls, and tailor solutions that fit real business needs, while building relationships with owners and operators.

Expect field travel, demos, and ongoing CRM management to ensure accurate forecasting and a strong activation handover. You should thrive in a target-driven fintech environment, show resilience, and be capable of operating with high

Qualifications

• Proven experience in new business development and field sales.
• Ability to build relationships with owners, ops leads and decision-makers.
• Comfortable with target-driven environments and forecasting.

Responsibilities

• Hunt, qualify and close new merchant opportunities in the territory.
• Prospect pipeline via outbound, referrals, partnerships and outreach.
• Run discovery conversations to uncover operational pain points.
• Design and propose fit-for-purpose solutions.
• Build trusted relationships with key stakeholders.
• Deliver compelling product demos and maintain CRM/data hygiene.
• Ensure smooth activation handover to onboarding and feed market intel.

Skills

Hunt mindset

Pipeline thinking

Rejection resilience

Payments fluency

Active listening

High EQ

Critical thinking

Grit & self-direction

Commercial maturity

Coachability

Tools

CRM tools

Job description

This is a new business development role. That means you go find the customer — they don’t come to you. If that excites you more than it intimidates you, keep reading.

Responsibilities

• Hunt, qualify, and close new merchant opportunities in your territory (new business)
• Prospect your own pipeline — outbound, referrals, partnerships, and showing up
• Run discovery conversations that uncover real operational pain points
• Design and propose solutions that fit how a business actually works, not just what’s on the shelf
• Build trusted relationships with owners, ops leads, and decision-makers at all levels
• Deliver confident, compelling product demos — a core craft you’ll master in this role
• Keep your CRM clean, your forecast accurate, and your pipeline honest
• Ensure every activation is a first-time-right — handover to onboarding is part of your job
• Feed market and competitor intelligence back to the team

Requirements

As a Field Sales Account Executive, you’ll be the face of Yoco in your region — meeting merchants where they are, understanding how their businesses actually run, and showing them how Yoco can make things faster, simpler, and smarter. This is a field-based, new business development role that blends consultative selling with genuine curiosity about people and their businesses.
You’ll be supported by an Area Lead who coaches you in the field, a Sales Enablement team that equips you with methodology and tools, and a marketing engine that handles brand and category education. You come to sell — Yoco has already made the case for why payments matter.
This is a new business development role. That means you go find the customer — they don’t come to you. If that excites you more than it intimidates you, keep reading.

We care more about what you’re made of than where you’ve been. This role is open to a few different candidate profiles.
Floor to Field
You've spent your career running operations in the industries Yoco serves. You know what a busy service floor feels like, why tech either amplifies success or ruins it, and how to move people — customers, teams, suppliers — forward. You might be a:

• Restaurant, bar, or coffee shop general manager or floor manager
• Salon or beauty studio manager
• Retail store manager in apparel, accessories, lifestyle, or independent retail

You might not have a sales CV — but you have something better: you’ve been the customer. You understand the problem we solve because you’ve lived it. We’ll back you to make the transition.
What new business, pipelining and forecasting means in your world: You’re used to having a target to achieve — foot traffic to convert, a monthly number to hit, slow days to make up for. New business means going out and finding your own customers, and being ‘always on’ when opportunity knocks. Your pipeline is your reservation or order book and you know exactly how many calls and conversations you need this week to close a deal next month. If you’ve managed a floor to a monthly target, you already think this way — we just need you to own it in the field.
Already in the Room
You've already been selling into our world, or working in adjacent fintech. You might be coming from:

• Hospitality or trade supply sales — beverage reps, food distributors, equipment suppliers
• SME-focused financial services or insurance field sales
• Payroll, accounting, or business software sales
• Telco field sales with a track record in new business and bundled solution selling

Tried & Tested
You’ve sold before — new business, in the field, to real decision-makers. You know what a pipeline looks like, you’ve handled rejection and bounced back, and you’re ready for a product and a mission worth getting excited about again. You might be coming from:

• Fintech, payments, SaaS, SME-focused banking field sales

What You Bring
Across both profiles, here’s what predicts success:

• A hunger to hunt (new business): you enjoy finding and opening new relationships. The thrill of a yes after a string of nos is what keeps you going.
• Pipeline thinking: you understand that this week’s conversations become next month’s closes. You know your numbers and you proactively manage to them.
• Rejection resilience: you’ve had bad months before and you know they pass. You stay motivated when the pipeline is quiet and you know how to build it back.
• Payments & POS fluency: you’ve worked in or around payment tech and point-of-sale environments and understand why the tech matters in the moment it matters most.
• Active listening and consultative selling: you ask better questions than most. You sit with the problem before jumping to the solution. You know the difference between hearing and listening.
• High EQ: you read the room, build rapport quickly, and adapt your style without losing your authenticity.
• Critical thinking and problem solving: you don’t wait to be told how to handle a situation. You figure it out, make a call, and learn from it.
• Grit and self-direction: you plan your own day, manage your own energy, and follow through without being chased.
• Commercial maturity: you understand margin, churn, and adoption. You can have a credible business conversation with an owner or an ops director.
• Coachability: genuinely open to feedback and motivated to get better. You ask good questions and actually listen to the answers.

Experience and Requirements
Essential

• Proven experience in new business development — some track record of going out and finding customers, not just serving them
• Background in an operational, sales, or customer-facing leadership role in food and beverage, retail, beauty, or adjacent field sales
• Based in the region you’re applying for — local market knowledge is non-negotiable
• Valid driver’s licence and own vehicle — this role is on the road most of the week
• Comfortable with technology in your day-to-day — CRM tools, digital platforms, operational software
• Motivated by a fixed + commission compensation package — and the drive to make the variable part count
• Willingness to invest time in a thorough recruitment process with a strong emphasis on practical assessment
• No active restraint of trade if you already work in our sector

Advantageous

• Direct experience in fintech, SaaS, or POS solutions
• Familiarity with Salesforce, HubSpot, or a similar CRM
• Multi-lingualism relevant to your target region and customer profile
• Experience navigating multi-stakeholder decisions