Emerging Markets Brand Marketing Strategist

Placements24; Paarl; Hybrid; ZAR 420,000 - 660,000; Full time

Benefits offered by this job

Hybrid work flexibility

International travel opportunities

Professional development

Job summary

Placements24 is seeking a creative Brand Marketing Specialist to drive growth in emerging markets from Paarl, Western Cape. You will design and execute marketing strategies, conduct market research, and manage campaigns across digital and traditional channels.

Collaboration with local partners and flexibility for international exposure are key. The ideal candidate has 3–5 years of brand marketing experience, strong cross-cultural communication skills, and a passion for building brands globally.

Qualifications

• Bachelor's degree in Marketing, International Business, or related field.
• 3–5 years of brand marketing experience in emerging or international markets.
• Understanding of diverse consumer behaviours and cultural sensitivities.
• Proven ability to develop and execute marketing campaigns.
• Strong digital marketing skills, including social media management and content creation.
• Excellent written and verbal communication; adaptable communication style.
• Proficiency in market research techniques and data analysis.
• Experience collaborating with international teams or partners a plus.
• Creative and strategic thinking.

Responsibilities

• Develop and implement brand marketing strategies for emerging markets within FMCG.
• Conduct market research to understand consumer needs and cultural nuances in target regions.
• Create campaigns across digital, social, and traditional channels.
• Manage brand messaging and ensure consistency across communication touchpoints.
• Collaborate with local distributors and partners to execute initiatives.
• Analyze campaign performance and market feedback to adjust strategies.
• Identify new market opportunities and develop go-to-market plans.
• Manage marketing budgets for emerging markets, ensuring ROI.

Skills

Brand marketing

Digital marketing

Market research

Campaign management

Cross-cultural communication

Education

Bachelor's degree in Marketing or International Business

Job description

Placements24 is seeking a creative Brand Marketing Specialist to drive growth in emerging markets from Paarl, Western Cape. You will design and execute marketing strategies, conduct market research, and manage campaigns across digital and traditional channels.

Collaboration with local partners and flexibility for international exposure are key. The ideal candidate has 3–5 years of brand marketing experience, strong cross-cultural communication skills, and a passion for building brands globally.