Email Marketing Strategist — AI‑Driven Personalization

2U; Cape Town; On-site; ZAR 300 000 - 400 000; Full time

Job summary

A leading educational technology company is seeking an Email Marketing Specialist in Cape Town. This role involves orchestrating and deploying email campaigns, analyzing their performance, and improving KPIs through data-driven strategies. The ideal candidate should have solid experience with Salesforce Marketing Cloud and a passion for applying emerging technologies in marketing. Join us to make a difference in providing world-class educational opportunities.

Benefits

Subsidised medical aid

Generous leave policy including volunteer time off

Employee Assistance Program (EAP)

Qualifications

• Minimum of 2 years of hands-on experience deploying email campaigns.
• Experience with marketing automation platforms like Salesforce Marketing Cloud.
• Strong understanding of HTML and SQL is a plus.

Responsibilities

• Orchestrate and deploy email campaigns using Salesforce Marketing Cloud.
• Manage audience segmentation and personalization.
• Develop performance dashboards to communicate results.

Skills

Analytical skills

Email marketing

A/B testing

Collaboration

Organizational skills

Education

Bachelor’s degree in Marketing or related field

Tools

Salesforce Marketing Cloud

Braze

Job description

A leading educational technology company is seeking an Email Marketing Specialist in Cape Town. This role involves orchestrating and deploying email campaigns, analyzing their performance, and improving KPIs through data-driven strategies. The ideal candidate should have solid experience with Salesforce Marketing Cloud and a passion for applying emerging technologies in marketing. Join us to make a difference in providing world-class educational opportunities.