Email Marketing Specialist

Placements24; Sandton; On-site; ZAR 300,000 - 540,000; Full time

Benefits offered by this job

Salary with bonuses

Health insurance

Professional development

Sandton office

Job summary

Placements24 is seeking a dedicated Email Marketing Specialist to join our team in Sandton. You will design, build, and optimize email campaigns, manage subscriber lists, and analyze performance to drive engagement and revenue.

The role requires hands-on experience with platforms like Mailchimp, HubSpot, or Sendinblue, strong copywriting, segmentation, A/B testing, and a basic knowledge of HTML/CSS for email design. A collaborative, fast-paced environment awaits in Gauteng.

Qualifications

• Proven experience as an Email Marketing Specialist or similar role.
• Proficiency with email marketing platforms (e.g., Mailchimp, HubSpot, Sendinblue).
• Strong understanding of email marketing best practices, segmentation, and automation.
• Excellent copywriting and editing skills.
• Experience with A/B testing and campaign optimization.
• Basic knowledge of HTML/CSS for email design is a plus.

Responsibilities

• Design, build, and execute targeted email marketing campaigns, including newsletters, promotional emails, and automated workflows.
• Write persuasive and engaging email copy, ensuring clear calls-to-action.
• Manage and segment email subscriber lists to ensure relevance and deliverability.
• Monitor and analyze email campaign performance metrics (open rates, click-through rates, conversions), providing insights for improvement.
• Ensure compliance with email marketing regulations and best practices (e.g., CAN-SPAM, GDPR).
• Collaborate with content and design teams to create visually appealing and effective email templates.

Skills

Email marketing strategy

Copywriting

Automation

Segmentation

A/B testing

HTML/CSS basics

Tools

Mailchimp

HubSpot

Sendinblue

Job description

About the Role

Our client is looking for a dedicated Email Marketing Specialist to join their team in the bustling hub of Sandton . This role is central to developing and executing effective email marketing strategies that nurture leads, drive customer engagement, and support sales initiatives. You will be responsible for crafting compelling email campaigns, managing subscriber lists, and analyzing campaign performance to optimize results. This is a fantastic opportunity for an email marketing enthusiast to make a significant impact within a forward-thinking company in Gauteng , contributing to direct customer communication and marketing success in a vibrant office setting.

Key Responsibilities

• Design, build, and execute targeted email marketing campaigns, including newsletters, promotional emails, and automated workflows.


• Write persuasive and engaging email copy, ensuring clear calls-to-action.


• Manage and segment email subscriber lists to ensure relevance and deliverability.


• Monitor and analyze email campaign performance metrics (open rates, click-through rates, conversions), providing insights for improvement.


• Ensure compliance with email marketing regulations and best practices (e.g., CAN-SPAM, GDPR).


• Collaborate with content and design teams to create visually appealing and effective email templates.

Requirements

• Proven experience as an Email Marketing Specialist or similar role.


• Proficiency with email marketing platforms (e.g., Mailchimp, HubSpot, Sendinblue).


• Strong understanding of email marketing best practices, segmentation, and automation.


• Excellent copywriting and editing skills.


• Experience with A/B testing and campaign optimization.


• Basic knowledge of HTML/CSS for email design is a plus.

Benefits

• Competitive salary and performance bonuses.


• Comprehensive health, dental, and vision insurance.


• Opportunities for professional development and training in email marketing.


• A collaborative and innovative work environment in Sandton .


• Direct impact on customer engagement and revenue generation through email channels.