E‑Commerce Merchandiser: Personalisation & A/B Testing

Truworths; Wes-Kaap; On-site; ZAR 360,000 - 600,000; Full time

Job summary

Truworths in South Africa is seeking an E-commerce Merchandiser to manage and optimise the online shopping experience, ensuring products are presented, discoverable, and personalised to drive conversions.

You will own website content, search, navigation, personalisation and A/B testing, collaborating with cross-functional teams to curate ranges and optimise on-site merchandising, pricing, and promotions.

Qualifications

• Degree in Marketing or a related field is required.
• Minimum of 2 years' proven experience on an e-commerce site, preferably fashion or retail.
• Experience with a CMS is required; Bloomreach experience is advantageous.

Responsibilities

• Manage and optimise online product content, ensuring accuracy and timely publishing.
• Lead personalisation and web layering using Bloomreach Engage to tailor experiences by segment.
• Plan, set up and manage A/B tests, analyse results, and make data-led recommendations.
• Optimise product recommendations and search facets to improve discoverability and conversions.
• Ensure pricing, promotions and merchandising rules are accurately reflected on-site.

Skills

E-commerce merchandising

Data-driven decision making

SEO basics

A/B testing

Education

Bachelor's degree in Marketing

Tools

Bloomreach Engage

CMS (Content Management System)

Job description

Truworths in South Africa is seeking an E-commerce Merchandiser to manage and optimise the online shopping experience, ensuring products are presented, discoverable, and personalised to drive conversions.

You will own website content, search, navigation, personalisation and A/B testing, collaborating with cross-functional teams to curate ranges and optimise on-site merchandising, pricing, and promotions.