E-commerce Growth Architect & Social Media Lead

Placements24; George; On-site; ZAR 350,000 - 700,000; Full time

Benefits offered by this job

Salary commensurate with experience

Performance bonuses

Medical aid contributions

Retirement fund participation

Industry workshops and online courses

Job summary

Placements24 in George, Western Cape, seeks an innovative E-commerce Growth Hacker & Social Media Specialist to drive customer acquisition, retention and overall growth. The role is office-based in a close-knit team, with a focus on experimentation, analytics, and engaging social media strategies across platforms.

You will design data-driven experiments, optimize conversion funnels and collaborate on content for social media, email, and other channels, while measuring ROI and providing

Qualifications

• Proven experience in growth hacking, digital marketing or e-commerce with a focus on user acquisition and retention.
• Solid understanding of social media platforms (Facebook, Instagram, TikTok, etc.) and their advertising capabilities.
• Proficiency in using analytics tools like Google Analytics to track and interpret data.
• Experience with A/B testing tools and methodologies.
• Strong analytical and problem-solving skills with a data-driven mindset.
• Excellent communication and collaboration abilities.
• Familiarity with content management systems (CMS) and e-commerce platforms is advantageous.
• Creative thinker with a passion for experimentation and innovation.

Responsibilities

• Design and implement data-driven growth hacking experiments across various digital channels, with emphasis on social media.
• Develop and execute engaging social media campaigns to increase brand awareness, drive website traffic, and boost sales conversions.
• Manage and optimize paid social media advertising campaigns for efficient budget allocation and maximizing ROI.
• Analyze website traffic, user behavior, and conversion rates to identify areas for improvement in the customer journey.
• Collaborate with the marketing team to create content for social media, email marketing, and other digital platforms.
• Monitor social media performance, track key metrics, and provide actionable insights and reports to stakeholders.
• Engage with customers on social media, respond to inquiries, and foster a positive brand community.
• Research emerging trends in e-commerce and social media marketing to identify new growth opportunities.
• Implement A/B testing for landing pages, ad creatives, and website elements to optimize performance.
• Develop and maintain a content calendar for social media activities.

Skills

Growth hacking

Digital marketing

E-commerce

Analytics

A/B testing

Social media management

Communication

Project management

CMS familiarity

Education

Bachelor's degree in Marketing

Tools

Google Analytics

Facebook/Instagram/TikTok Ads

CMS platforms

Job description

Placements24 in George, Western Cape, seeks an innovative E-commerce Growth Hacker & Social Media Specialist to drive customer acquisition, retention and overall growth. The role is office-based in a close-knit team, with a focus on experimentation, analytics, and engaging social media strategies across platforms.

You will design data-driven experiments, optimize conversion funnels and collaborate on content for social media, email, and other channels, while measuring ROI and providing