E-commerce Content Strategist (Remote)

Placements24; Gauteng; Hybrid; ZAR 320,000 - 520,000; Full time

Benefits offered by this job

Fully remote work

Health, dental, vision insurance

Paid time off

Development allowance

Competitive salary

Job summary

Placements24 is seeking a highly strategic and creative E-commerce Content Strategist to join its fully remote team. The role shapes the content narrative across all digital touchpoints for the online store, driving customer acquisition and retention through compelling storytelling and data-driven insights.

The position entails developing SEO-optimized product, category, landing, and blog content, managing an editorial calendar, and measuring performance to iterate strategies.

Qualifications

• Proven experience as Content Strategist or Content Manager in e-commerce.
• Strong writing, editing, and brand voice with attention to detail.
• Proficiency in SEO and keyword research.
• Experience with CMS and e-commerce platforms.
• Ability to work independently in a remote setting.

Responsibilities

• Develop and execute a comprehensive content strategy for the e-commerce platform.
• Create engaging, SEO-optimized content for product pages, category pages, landing pages, and the blog.
• Oversee the editorial calendar and ensure timely content delivery across channels.
• Collaborate with design and development teams to ensure content is visually appealing and technically sound.
• Analyze content performance and iterate strategies for improvement.
• Conduct keyword research and competitor analysis to identify opportunities.

Skills

Content strategy

SEO

Copywriting

CMS

E-commerce

Remote work

Tools

CMS platforms

SEO tools

Job description

About the Role

Our client is looking for a highly strategic and creative E-commerce Content Strategist to join their fully remote team. This pivotal role involves shaping the content narrative across all digital touchpoints for their online store, driving customer acquisition and retention through compelling storytelling and data-driven insights. You will be instrumental in defining the brand's voice and ensuring content consistency, from product descriptions and website copy to blog posts and email marketing campaigns. This is an exceptional opportunity for a seasoned content professional to make a significant impact in a fast-paced, remote-first e-commerce environment.

Key Responsibilities

• Develop and execute a comprehensive content strategy for the e-commerce platform, aligning with marketing objectives and customer journey mapping.


• Create engaging and SEO-optimized content for product pages, category pages, landing pages, and the company blog.


• Oversee the editorial calendar, ensuring timely and consistent content delivery across all channels.


• Collaborate with design and development teams to ensure content is visually appealing and technically sound.


• Analyze content performance metrics (e.g., traffic, engagement, conversion rates) and iterate on strategies for continuous improvement.


• Conduct keyword research and competitor analysis to identify content opportunities and gaps.

Requirements

• Proven experience as a Content Strategist , Content Manager, or similar role, with a strong focus on e-commerce .


• Demonstrated success in developing and implementing content strategies that drive business results.


• Excellent writing, editing, and proofreading skills with a keen eye for detail and brand voice.


• Proficiency in SEO best practices and keyword research tools.


• Experience with Content Management Systems (CMS) and e-commerce platforms.


• Ability to work independently, manage multiple projects, and meet deadlines in a remote setting.

Benefits

• Competitive salary package commensurate with experience.


• Fully remote work arrangement, offering maximum flexibility.


• Health, dental, and vision insurance coverage.


• Generous paid time off and company holidays.


• Professional development allowance for courses and conferences.