Digital Product Lead

Absa Group; Sandton; On-site; ZAR 900,000 - 1,600,000; Full time

Job summary

Absa Group is seeking a senior product leader to own the strategy, performance, and execution of a digital channel portfolio. You will translate enterprise strategy into high-impact product bets and drive them from problem definition through delivery, adoption, and measurable business value.

The role carries end-to-end accountability across the product ecosystem. You will lead Product Managers, set portfolio OKRs, own product economics, and collaborate with Design, Engineering, Data, Marketing,

Qualifications

• Degree or equivalent in a relevant field.
• Minimum 5–10 years of related experience.
• Experience in digital product or channel ecosystems.

Responsibilities

• Own the product vision, strategy, roadmap and operating plan for digital channel portfolio.
• Drive revenue growth, digital sales, usage and customer conversion outcomes.
• Lead Product Managers and build a high-performance product culture.
• Define OKRs and product economics; monitor performance and intervene as needed.
• Collaborate across Product, Design, Engineering, Data, Marketing and Risk to deliver outcomes.

Skills

Product strategy

Roadmap development

Leadership

Data-driven decisions

Education

Bachelor's Degree

Job description

Empowering Africa’s tomorrow, together…one story at a time.

With over 100 years of rich history and strongly positioned as a local bank with regional and international expertise, a career with our family offers the opportunity to be part of this exciting growth journey, to reset our future and shape our destiny as a proudly African group.

Belonging at Absa

Absa is committed to creating an inclusive workplace where everyone can thrive. We are an equal opportunity employer and welcome applications from suitably qualified individuals from diverse backgrounds. In support of our Diversity, Equity, Inclusion and Belonging (DEIB) commitments and Employment Equity objectives, preference may be given to candidates from underrepresented designated groups, including persons with disabilities. We encourage applicants who may require reasonable accommodation during the recruitment process to let us know so that appropriate support can be provided.

Job Summary

Own the strategy, performance and execution of a portfolio of digital channels as a connected product ecosystem. Translate enterprise strategy into a small number of high-impact product bets and drive them from problem definition through delivery, adoption, optimisation and measurable business value. The role carries end-to-end accountability rather than responsibility for individual delivery components.

Job Description

CORE ACCOUNTABILITIES

• Own the product vision, strategy, roadmap and operating plan for the digital channel portfolio.


• Carry clear accountability for revenue growth, digital sales, product penetration, active usage, customer conversion, retention and cost-to-serve outcomes.


• Set portfolio-level OKRs and product economics; establish leading indicators and intervene quickly when performance is off-track.


• Lead Product Managers and create a high-performance product culture built on ownership, pace, evidence and outcomes.


• Make prioritisation decisions across customer value, commercial impact, technical feasibility, risk and speed-to-market.


• Drive execution across Product, Design, Engineering, Data, Marketing, Operations, Risk and Commercial teams without relying on hierarchy.


• Create an experimentation engine: launch, measure, learn and scale — reducing time between insight and customer impact.


• Own the channel operating rhythm, including weekly performance reviews, roadmap decisions, release priorities and outcome tracking.


• Remove organisational blockers and elevate only decisions that genuinely require executive intervention.


• Hold teams accountable for shipped outcomes, not activity, project completion or feature volume.


• Ensure the channel remains secure, resilient, compliant, accessible and operationally fit for scale.


• Continuously benchmark the product experience against category leaders and translate relevant external practices into differentiated product choices.

COMMERCIAL & PERFORMANCE OWNERSHIP

• Define the channel’s commercial model and identify opportunities to grow acquisition, cross-sell, usage, transaction value and customer lifetime value.


• Build and maintain a product P&L mindset: understand revenue, cost, unit economics, investment and return.


• Partner with Finance and Commercial teams to set targets and prove the financial impact of product investments.


• Own the performance narrative: what changed, why it changed, what will be done next and when the impact will be visible.


• Use data to kill low-value work quickly and redirect capacity toward the highest-return opportunities.

EXECUTION & SPEED

• Operate with short decision cycles and a bias toward shipping valuable increments rather than waiting for perfect solutions.


• Break large strategic outcomes into testable product bets with clear owners, measures and deadlines.


• Maintain a healthy delivery pipeline and actively manage dependencies that threaten speed.


• Expect rapid feedback from customers and production data to influence the roadmap continuously.


• Distinguish reversible decisions from irreversible ones and move fast on the former.

Experience and Qualification

• Degree or Equivalent - Relevant Qualification


• Min 5 - 10 years experience in related filed

Education

Bachelor`s Degrees and Advanced Diplomas: Physical, Mathematical, Computer and Life Sciences (Required)