Digital PR Strategist — Data-Driven Media & SEO (Rustenburg)

Placements24; Rustenburg; In loco; ZAR 420.000 - 660.000; Tempo pieno

Vantaggi offerti da questo lavoro

Competitive salary

Medical aid

Retirement contributions

Training and development

Career advancement

Descrizione del lavoro

Placements24 in Rustenburg, North West, is seeking a Digital PR Strategist to lead data-driven PR initiatives and elevate our online presence. The role involves crafting digital campaigns, securing media placements, and collaborating with content, social, and SEO teams to drive brand visibility.

The ideal candidate has 3–5 years in digital PR or SEO, strong writing, and a proven track record with online outreach.

Competenze

• Bachelor's degree in Marketing, Communications, PR, or related field.
• 3–5 years of digital PR, content marketing, or SEO experience.
• Proven track record of online media outreach and placements.
• Strong SEO understanding as it relates to PR.
• Excellent writing and communication for digital platforms.
• Experience with PR/SEO tools (GA, SEMrush, Cision).
• Ability to analyze data and translate insights into strategy.
• Proficient with social media platforms and online communities.
• Strong project management and attention to detail.

Mansioni

• Develop and implement data-driven digital PR strategies aligned with overall marketing goals.
• Identify and secure online media placements and backlinks from reputable sources.
• Manage and grow relationships with online journalists, bloggers, and influencers.
• Create engaging digital content, including articles, blog posts, and social media updates.
• Monitor online conversations and manage the company's digital reputation.
• Analyze campaign performance and report on key metrics, such as reach, engagement, and sentiment.
• Stay abreast of the latest trends and best practices in digital PR and SEO.
• Collaborate with content creators, social media managers, and SEO specialists.
• Execute link-building strategies to improve website authority and search rankings.
• Manage digital PR campaigns from conception to completion.

Conoscenze

Digital PR

Content writing

SEO basics

Analytical thinking

Social media management

Formazione

Bachelor's degree in Marketing/PR

Strumenti

Google Analytics

SEMrush

Cision

Descrizione del lavoro

Placements24 in Rustenburg, North West, is seeking a Digital PR Strategist to lead data-driven PR initiatives and elevate our online presence. The role involves crafting digital campaigns, securing media placements, and collaborating with content, social, and SEO teams to drive brand visibility.

The ideal candidate has 3–5 years in digital PR or SEO, strong writing, and a proven track record with online outreach.