Digital Marketing Specialist - Arts Sector

Placements24; Benoni; Hybrid; ZAR 300,000 - 420,000; Full time

Benefits offered by this job

Fully remote work arrangement

Professional development funding

Collaborative team environment

Growth in arts sector

Job summary

Placements24 seeks a Digital Marketing Specialist in Benoni, Gauteng to elevate online presence and drive audience engagement and ticket sales for arts events. You will craft and execute campaigns across SEO, social media, email marketing, and paid ads, while optimizing the website and content for user experience.

The role requires strong copywriting and analytics skills, with experience in CMS and remote project management.

Qualifications

• Proven experience as a Digital Marketing Specialist, preferably within the arts, entertainment, or non-profit sector.
• Strong understanding of SEO, SEM, social media marketing, content marketing, and email marketing.
• Proficiency with digital marketing tools such as Google Analytics, Google Ads, social media management platforms, and email marketing software.
• Excellent copywriting, editing, and communication skills.

Responsibilities

• Develop and implement digital marketing strategies to promote events, exhibitions, and organizational initiatives.
• Manage and optimize the organization's website content, SEO, and user experience.
• Create, schedule, and analyze engaging content for social media platforms (Facebook, Instagram, Twitter, etc.).
• Design and execute targeted email marketing campaigns to various audience segments.
• Manage paid advertising campaigns (Google Ads, social media ads), monitoring budget and performance.
• Analyze website traffic, social media engagement, and campaign performance data to inform strategy.

Skills

SEO

SEM

Social media

Content marketing

Email marketing

Google Analytics

Google Ads

CMS

Copywriting

Editing

Communication

Independence

Tools

Google Analytics

Google Ads

Job description

About the Role

Our client, a vibrant arts organization in Benoni , is seeking a creative and analytical Digital Marketing Specialist to enhance its online presence and promote its diverse cultural offerings. This role is instrumental in driving audience engagement, ticket sales, and brand awareness through innovative digital strategies. You will be responsible for developing and executing comprehensive digital marketing campaigns across multiple platforms. This is an exciting opportunity for a results-oriented marketer to apply their expertise within the dynamic and fulfilling arts and culture sector in Gauteng .

Key Responsibilities

• Develop and implement digital marketing strategies to promote events, exhibitions, and organizational initiatives.
• Manage and optimize the organization's website content, SEO, and user experience.
• Create, schedule, and analyze engaging content for social media platforms (Facebook, Instagram, Twitter, etc.).
• Design and execute targeted email marketing campaigns to various audience segments.
• Manage paid advertising campaigns (Google Ads, social media ads), monitoring budget and performance.
• Analyze website traffic, social media engagement, and campaign performance data to inform strategy.

Requirements

• Proven experience as a Digital Marketing Specialist , preferably within the arts, entertainment, or non-profit sector.
• Strong understanding of SEO, SEM, social media marketing, content marketing, and email marketing.
• Proficiency with digital marketing tools such as Google Analytics, Google Ads, social media management platforms, and email marketing software.
• Excellent copywriting, editing, and communication skills.
• Experience with website content management systems (CMS) is a plus.
• Ability to work independently, manage multiple projects, and meet deadlines in a remote setting.

Benefits

• An annual salary between ZAR, commensurate with experience.
• A fully remote work arrangement allowing for flexibility and work-life balance.
• Opportunity to contribute to the growth and visibility of a respected arts organization.
• Professional development funding for relevant courses and conferences.
• Collaborative team environment passionate about the arts.