Conceptual Copywriter - Durban

Publicis Groupe; Durban; On-site; ZAR 420,000 - 520,000; Full time

Job summary

Publicis Groupe Africa is seeking a Conceptual Copywriter with a digital-first mindset to craft compelling narratives for social platforms, influencer campaigns, and digital activations in Durban. This role emphasizes local insights and culturally relevant content.

You will ideate, write, and collaborate with the Creative Director and Art Director to ensure cohesive visual and verbal storytelling across campaigns while staying ahead of digital trends.

Qualifications

• Strong portfolio demonstrating conceptual and digital-first copywriting.
• Proven experience in social content creation, storytelling, and campaign development.
• Excellent understanding of digital platforms, formats, and audience engagement.
• Ability to work in a fast-paced, collaborative environment.

Responsibilities

• Develop conceptual ideas and engaging copy for social media, influencer campaigns, and digital activations.
• Translate strategic briefs into creative concepts that align with brand tone and identity.
• Collaborate with the Creative Director and Art Director to ensure cohesive storytelling.
• Stay ahead of digital trends and apply innovative thinking to content creation.
• Ensure all copy is optimized for platform-specific formats and audience behaviors.
• Apply deep understanding of local culture, trends, and consumer insights to create authentic content.

Skills

Copywriting

Social content

Storytelling

Cultural insights

Job description

Company description

Publicis Groupe is a global leader in communication.

The Groupe is positioned at every step of the value chain, from consulting to execution, combining marketing transformation and digital business transformation.

Since its launch at the beginning of the last century, NIVEA has held a special place in the public eye as a skincare icon. NIVEA has driven innovation in both products and marketing, always engaging people with a focus on our shared humanity. Publicis Groupe and Beiersdorf have created Publicis One Touch for their next digital transformation, a new type of agency model based on agility and interdisciplinary design.

Nothing defines a workspace more than the spirit of the place. So, we’re designing Publicis One Touch with a uniquely human touch, from personnel to processes, headquarters to hubs. Our office layout is made to encourage co-working, giving talents of many disciplines the spaces they can come together in with the equipment they need to inspire innovative and creating thinking.

Overview

Job Description: Conceptual Copywriter (Digitally Led)
Location: Durban
Reports to: Creative Director

Role Overview:
We are looking for a Conceptual Copywriter with a digital-first mindset and a passion for storytelling. This role requires someone who can ideate and craft compelling narratives that resonate across social platforms, influencer campaigns, and digital activations—while leveraging strong local insights to ensure cultural relevance.

Responsibilities

• Develop conceptual ideas and engaging copy for social media, influencer campaigns, and digital activations.
• Translate strategic briefs into creative concepts that align with brand tone and identity.
• Collaborate with the Creative Director and Art Director to ensure cohesive visual and verbal storytelling.
• Stay ahead of digital trends and apply innovative thinking to content creation.
• Ensure all copy is optimized for platform-specific formats and audience behaviors.
• Apply deep understanding of local culture, trends, and consumer insights to create authentic and relatable content.

Qualifications

• Strong portfolio showcasing conceptual and digital-first copywriting work.
• Proven experience in social content creation, storytelling, and campaign development.
• Excellent understanding of digital platforms, formats, and audience engagement.
• Ability to work in a fast-paced, collaborative environment.
• Strong knowledge of local insights and cultural nuances.
• Must be based in Durban.

Additional information

Publicis Groupe Africa is an equal opportunity employer and prohibits any forms of Discrimination or Harassment. We celebrate diversity and are committed to creating an inclusive environment for all our employees in line with our Employment Equity Plan.

All appointments will be based on qualifications, experience and best fit but preference will be given to candidates from designated groups.

Company Values

Trust

Trust is the cornerstone upon which we build our relationships. We hold ourselves to the highest standards of how a partner should behave. We treat our people and our clients with respect, transparency and honesty.

Talent

This is first and foremost a people business.

We are committed to ensuring Publicis Groupe is a destination for the best talent in our industry. We value people as individuals, growing ourselves as we grow our client’s business.

Transformation

True transformation comes when we stop managing change and instead initiate change. We believe in our purpose to be the admired force for business transformation. We believe that focusing on performance and results has the power to transform client business