Digital-First Conceptual Copywriter — Durban

Publicis Groupe Africa Pty Ltd; Durban; Sur place; ZAR 250 000 - 420 000; Plein temps

Résumé du poste

Publicis Groupe Africa Pty Ltd in Durban seeks a Conceptual Copywriter with a digital-first mindset to craft narratives for social platforms, influencer campaigns, and digital activations. You will translate briefs into compelling concepts with a local voice and brand tone.

You will collaborate with the Creative Director and Art Director to ensure cohesive storytelling, staying ahead of digital trends and delivering culturally relevant content for our diverse audiences.

Qualifications

• Strong portfolio showcasing conceptual and digital-first copywriting work.
• Proven experience in social content creation, storytelling, and campaign development.
• Excellent understanding of digital platforms, formats, and audience engagement.
• Ability to work in a fast-paced, collaborative environment.
• Strong knowledge of local insights and cultural nuances.
• Must be based in Durban.

Responsabilités

• Develop conceptual ideas and engaging copy for social media, influencer campaigns, and digital activations.
• Translate strategic briefs into creative concepts that align with brand tone and identity.
• Collaborate with the Creative Director and Art Director to ensure cohesive storytelling.
• Stay ahead of digital trends and apply innovative thinking to content creation.
• Ensure copy is optimized for platform-specific formats and audience behaviors.
• Apply deep understanding of local culture and consumer insights to create authentic content.

Connaissances

Copywriting

Social content

Storytelling

Digital platforms

Campaign development

Description du poste

Publicis Groupe Africa Pty Ltd in Durban seeks a Conceptual Copywriter with a digital-first mindset to craft narratives for social platforms, influencer campaigns, and digital activations. You will translate briefs into compelling concepts with a local voice and brand tone.

You will collaborate with the Creative Director and Art Director to ensure cohesive storytelling, staying ahead of digital trends and delivering culturally relevant content for our diverse audiences.