Digital Content Creator

ninety9cents; Cape Town; On-site; ZAR 700,000 - 950,000; Full time

Job summary

ninety9cents in Cape Town seeks a Creative Director to lead the craft and the teams behind it. You will own the production side of digital content across video, social, and branded work, turning briefs into treatments and production plans, then shooting on set and cutting in the edit to preserve the story from idea to screen.

Collaboration with creatives, strategists, and client service is essential in a fast-paced agency environment.

Qualifications

• 5–7 years in digital or content production, including leading teams and projects.
• Strong storytelling instinct with ability to hold audience and craft moments.
• Deep proficiency in video tools and production pipelines (Premiere Pro, After Effects, DaVinci Resolve).

Responsibilities

• Take briefs from the agency and drive production from kickoff to final delivery.
• Find and protect the story in every brief, from treatment to final cut.
• Get hands-on on set and in the edit to shape the final piece, not just direct.
• Interpret briefs into treatments, storyboards, and shot approaches.
• Direct and grow a multidisciplinary team of editors, motion designers, and shooters.
• Collaborate closely with creatives, strategy, and client service in an agency environment.
• Hold the quality bar across a high volume of fast-turnaround work.
• Design and sharpen production workflows from brief to asset.

Skills

Storytelling

Leadership

Video production

Agency collaboration

Tools

Premiere Pro

After Effects

DaVinci Resolve

Job description

THE ROLE

We're after a Creative Director who can do the thing and lead the people doing it. Someone who's as comfortable behind a camera or deep in a timeline as they are shaping how a story comes to life. You'll take creative briefs handed over by the agency creative team and drive them through production from kickoff to final export, bringing craft, storytelling, and production intelligence to every step and staying close enough to the work to make everything sharper.

Description

THE ROLE

We're after a Creative Director who can do the thing and lead the people doing it. Someone who's as comfortable behind a camera or deep in a timeline as they are shaping how a story comes to life. You'll take creative briefs handed over by the agency creative team and drive them through production from kickoff to final export, bringing craft, storytelling, and production intelligence to every step and staying close enough to the work to make everything sharper.

You'll own the production side of digital content across video, social, and branded work. The creative direction and concepts come from the agency creative team, and your job is to take those briefs and make them real: interpreting them into treatments and production approaches, getting on set to shoot, sitting in the edit to cut, and holding the quality bar across a lot of work moving fast. Through all of it, you're the one making sure the story stays intact and gets stronger as it moves from idea to screen.

Collaboration is everything here. You'll work shoulder to shoulder with creatives, strategists, client service, and other production leads, translating their thinking into finished work and pushing back constructively when production logic or craft demands it. Great agency work happens in the back-and-forth, and you'll thrive in it.

You'll also own the machine behind the output: the workflows, the handoffs, and the systems that let a lean team ship excellent work on time without running itself into the ground. And you'll help build something genuinely modern, defining where AI-assisted tools sharpen the work and where they dull it, so the human energy stays on the story and the craft.

Requirements

WHAT YOU'LL DO

• Take creative briefs from the agency creative team and drive them through production to final delivery
• Find and protect the story in every brief, from first treatment to final cut
• Get hands-on: shoot on set and cut in the edit, not just direct from the sidelines
• Interpret briefs into treatments, storyboards, and shot approaches that bring the creative to life
• Direct and grow a multidisciplinary team of editors, motion designers, and shooters
• Collaborate closely with creatives, strategy, and client service in a true agency environment
• Hold the quality bar across a high volume of fast-turnaround work
• Design and sharpen production workflows so work moves cleanly from brief to delivered asset
• Lead the smart use of AI-assisted production and AI video generation tools

What You'll Bring

• 5 to 7 years in digital or content production, including real time leading teams and projects
• A genuine storyteller's instinct. You know how to hold an audience, build a moment, and make an edit feel like it means something
• Serious technical ability to both shoot and edit. You can light and run a shoot, and you can cut a strong edit yourself
• Deep fluency in Premiere Pro, After Effects, and DaVinci Resolve (Illustrator and Photoshop a bonus)
• Hands-on, current knowledge of AI video generation tools and how to fold them into a real production pipeline without losing the craft
• A knack for putting together and presenting treatments, boards, and decks that get people behind an idea
• Real directorial instinct. You get the best out of a crew, an edit, and the people around you
• A trained, trustworthy eye. You know the difference between fast and good, and you protect good when the pressure's on
• Proven ability to collaborate in an agency environment and work well with a creative team whose briefs you're bringing to life
• Experience in fast-paced retail, FMCG, or brand content is a big plus
• A clear, considered view on where AI belongs in a production workflow, and the discipline to know where it doesn't
• The steadiness to keep a team calm, focused, and producing when timelines get tight

WHY THIS ROLE

This is your shot to take strong creative and tell it beautifully, and to keep your hands on the craft while you do it. You'll lead a team building production capability that's ahead of where most of the industry sits, where machines handle the grunt work and people bring the story to life. If you want genuine ownership over how great ideas become work that moves people, and you refuse to trade quality for speed, this one's for you.

Work Level

Senior

Job Type

Permanent

Salary

Market Related

EE Position

No

Location

Cape Town