Digital Content Creator

Salt; Cape Town; On-site; ZAR 300,000 - 540,000; Full time

Job summary

Salt is looking for a Content Creator to lead design, video, social media and storytelling across digital and print. You’ll own campaign visuals, produce short-form video, and craft on-brand copy for multiple channels.

The ideal candidate has 5+ years in content/marketing, advanced Photoshop/Illustrator/InDesign skills, and a portfolio that demonstrates brand storytelling. Travel/hospitality experience is a plus. Portfolio is essential.

Qualifications

• 5+ years’ experience in content, design, marketing or a similar creative role.
• Advanced Adobe Illustrator, Photoshop and InDesign skills.
• Strong understanding of social media and digital content.
• Excellent copywriting and proofreading skills.
• Experience creating digital and print-ready artwork; strong visual storytelling.
• Proactive, hands-on and ownership-driven.
• Experience in travel, tourism, hospitality or lifestyle advantageous.

Responsibilities

• Lead graphic design across campaigns, social media, digital, email and print.
• Create and edit engaging video content, including Reels and short-form video.
• Develop creative content for Instagram, Facebook, TikTok, YouTube and LinkedIn.
• Write compelling, on-brand marketing copy.
• Bring campaign concepts and creative ideas to life.
• Contribute to the overall creative direction of the brand.
• Help maintain and evolve brand guidelines and visual identity.

Skills

Graphic design

Video editing

Social media

Copywriting

Brand storytelling

Tools

Adobe Illustrator

Adobe Photoshop

Adobe InDesign

Job description

Are you a creative all-rounder who loves design, video, social media and storytelling?

We’re looking for a talented Content Creator to join a growing marketing team and take the lead on creating engaging, on-brand content across digital and print.

What you’ll be doing:

• Lead graphic design across campaigns, social media, digital, email and print
• Create and edit engaging video content, including Reels and short-form video
• Develop creative content for Instagram, Facebook, TikTok, YouTube and LinkedIn
• Write compelling, on-brand marketing copy
• Bring campaign concepts and creative ideas to life
• Contribute to the overall creative direction of the brand
• Help maintain and evolve brand guidelines and visual identity

What we’re looking for:

• 5+ years’ experience in content, design, marketing or a similar creative role
• Advanced Adobe Illustrator, Photoshop and InDesign skills
• Strong understanding of social media and digital content
• Excellent copywriting and proofreading skills
• Experience creating digital and print-ready artworkStrong eye for design, typography and visual storytelling
• Someone proactive, hands-on and comfortable taking ownership
• Experience in travel, tourism, hospitality or lifestyle would be advantageous.

A portfolio is essential and should showcase brand/campaign design, social media content, video/Reels, digital advertising and print design.