Digital Campaign Specialist

takealot.com; Cape Town; On-site; ZAR 320,000 - 460,000; Full time

Job summary

takealot.com, South Africa's leading online retailer, is seeking a Digital Campaign Specialist to join our Cape Town office's Retail Media Advertising team. You will drive planning, execution, and optimization of digital campaigns across multiple channels to achieve marketing objectives.

The role reports to the Digital Campaign Specialist Team Lead. You will engage with clients, coordinate insertion orders, liaise on creative assets, and deliver detailed campaign reports.

Qualifications

• Advertising/marketing or related qualification (Higher Certificate).
• Minimum 2 years digital campaign management experience.

Responsibilities

• Plan and execute digital advertising campaigns to meet targets and budgets.
• Manage full lifecycle of campaigns from enquiry to completion.
• Coordinate IOs, insertion orders, briefs and stock checks; ensure approvals before start.
• Liaise with clients on assets, briefs and focus products; set up meetings.
• Plan, schedule, and optimize campaigns across channels to meet objectives.
• Compile campaign reports and insights for clients; monitor performance.

Skills

Digital marketing

Campaign management

Excel / Google Sheets

Analytics

Education

Higher Certificate

Tools

Google Ads

Ads Manager

Google Analytics

Job description

takealot.com , South Africa's leading online retailer, is looking for a highly talented Digital Campaign Specialist to join our retail media Advertising Team, in our Cape Town offices.

We are a young, dynamic, hyper growth company looking for smart, creative, hard-working people with integrity to join us. We offer a market related, Total Remuneration Package which allows full flexibility according to your needs, a great work environment and a promise that you won’t be bored as long as you are prepared for a challenge and want to build something great.

This position reports to the Digital Campaign Specialist Team Lead

Your responsibilities will include:

• Ensure effective campaign planning and execution, against set targets and budgets.
• Manage the full life cycle involvement in digital advertising campaigns from enquiry stage to campaign completion.
• This involves, but not limited to: Assist with proposals where necessary Booking of campaigns into Asana and check against marketing calendar Insertion order and contract completion; ensure work does not commence without signed insertion orders) Prompt buyers and suppliers for briefs, check stock, align on brief objectives
• Liaise with client on creative assets; manage through to approval Liaise with clients on focus products, set up meetings etc
• Plan, project manage, schedule, and implement comprehensive all advertising campaigns to achieve established marketing objectives
• Compile POE once campaign is live on site
• Compile Full Report - Send a detailed report to clients Once campaign has ended,
• Work alongside the Performance campaign manager and Account managers on campaign strategies
• Evaluate non-performers and connect with publishers to enhance campaign Monitor on schedule delivery and find ways to optimize based on client's success metrics
• Daily analysis of campaign performance and delivery Troubleshoot targeting issues, resolve any traffic issues and reconcile discrepancies
• Schedule and book approved campaigns into Asana project management system, cross-referencing with the master calendars and google sheets
• Participate in Telethon sales drive monthly Develop and implement advertising comprehensive digital Advertising strategies to enhance brand awareness and achieve Advertising goals.
• Plan, execute, and monitor digital campaigns across various channels Collaborate with the marketing team to create compelling content aligned with the overall strategy.
• Utilize analytics tools to track campaign performance, generate reports, and provide insights to improve future campaigns.
• Stay updated on industry trends and best practices in digital marketing to suggest and implement innovative campaign ideas.
• Ensure campaigns are delivered on time and within the allocated resources.
• Coordinate with external agencies or vendors, when necessary, to support campaign objectives

Qualification & Experience:

• An advertising / marketing or related qualification (Higher Certificate).
• Minimum 2 years digital campaign management experience

Attributes Required:

• Smart, hard-working, with demonstrable integrity
• A passion online | digital marketing is essential
• Bias towards action and solution-oriented
• A self-starter and fast learner with an active thirst for knowledge
• Willing to take direction and able to work independently, demonstrating initiative
• Highly organized with meticulous attention to detail
• Ability to multi-task and to meet tight deadlines
• Comfortable working under pressure in a fast-paced environment
• Confident, with very strong interpersonal & communication skills and a proven ability to build productive relationships quickly
• A strong working knowledge of Excel / Google sheets and Microsoft Office
• Expertise in using digital marketing tools and platforms such as Google Ads, Ads Manager, Google Analytics, and other relevant tools.
• Strong analytical skills and proficiency in interpreting data to make informed decisions and optimizations.
• Excellent communication and teamwork skills to collaborate effectively with cross-functional teams.
• A creative mindset with the ability to think strategically and implement innovative campaign ideas.
• Up-to-date knowledge of industry trends and best practices in digital marketing.
• We are looking for an individual with a passion for digital marketing, a proactive attitude, and a drive to deliver high-quality, impactful campaigns that align with our company's objectives

The Environment:

• We laugh hard, work harder, and take full ownership of our wins (and learning moments!)
• Teamwork makes the dream work – we're solution-seekers who thrive on collaboration
• Got feedback? Bring it on! We're always hungry for fresh ideas and honest input
• Ego? We checked that at the door. Results? Now we're talking!

If you meet the above you are an Extraordinary Mind so come and join us!

Takealot Group is an Equal Opportunity Employer. We encourage applicants from the previously disadvantaged groups and people with disabilities, to apply