Digital Campaign Lead — ROI-Driven Marketing (Rustenburg)

Placements24; Randfontein; On-site; ZAR 500,000 - 800,000; Full time

Benefits offered by this job

Performance bonuses

Medical aid

Retirement fund

Job summary

Placements24 is seeking an experienced Digital Marketing Campaign Manager for our Rustenburg head office. You will plan, execute, and optimize multi-channel digital campaigns to drive customer acquisition and sales, collaborating with creative, media, and analytics teams to ensure campaigns are strategically sound and results-driven.

The role requires hands-on expertise in PPC and social ads, analytics, SEO/SEM, and email marketing, with a data-driven approach to decision-making in a fast-paced

Qualifications

• 4+ years of experience in digital marketing, campaign management, or a related field.
• Strong knowledge of major digital advertising platforms (Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager).
• Proficiency in web analytics tools for campaign tracking and analysis.
• Excellent understanding of SEO, SEM, social media marketing, and email marketing best practices.

Responsibilities

• Develop and manage integrated digital marketing campaigns across search engines, social media, display advertising, and email.
• Define campaign objectives, target audiences, KPIs, and budgets.
• Oversee creation of ad copy, landing pages, and visuals, ensuring brand consistency.
• Implement and manage paid search and paid social strategies, optimizing for ROI.
• Monitor performance daily, analyze data, and provide regular reports with insights.

Skills

Campaign management

Google Ads

Analytics

SEO/SEM

Project management

Education

Bachelor's degree in Marketing/Communications

Tools

Google Analytics

Facebook Ads Manager

LinkedIn Campaign Manager

Job description

Placements24 is seeking an experienced Digital Marketing Campaign Manager for our Rustenburg head office. You will plan, execute, and optimize multi-channel digital campaigns to drive customer acquisition and sales, collaborating with creative, media, and analytics teams to ensure campaigns are strategically sound and results-driven.

The role requires hands-on expertise in PPC and social ads, analytics, SEO/SEM, and email marketing, with a data-driven approach to decision-making in a fast-paced