Designer

Generative; Cape Town; Remote; ZAR 600,000 - 900,000; Full time

Job summary

Generative, a British startup in AI talent, is hiring a founding designer to own how we look, sound and move across websites, social content, motion and campaigns. You will be a doer and a strategist, shaping the function as it grows, reporting to the Head of Marketing.

You will lead design end to end for both brands, drive website redesigns, create social content, edit motion videos, and set the look, tone and templates that the wider team reuses. Remote-friendly, with ambitious runway to scale.

Qualifications

• Portfolio with website, social and motion work.
• Strategic design sense and ability to explain ideas.
• Fluency with AI in creative process.
• Familiarity with major design tools; tool-agnostic.
• Self-starter; able to ship rough brief.
• Comfort working remotely across time zones.

Responsibilities

• Own design and creative direction across both brands end to end.
• Lead website design from concept to final pixels with developers.
• Create LinkedIn and X content and other platforms.
• Edit and animate motion and video; not required to be a specialist filmmaker.
• Concept and design campaigns from idea to assets.
• Set look, tone and templates; build reusable workflows.
• Use AI in design work; integrate into craft.

Skills

Website design

Brand design

Motion design

Video editing

AI design tools

Remote collaboration

Figma

After Effects

Tools

Figma

After Effects

Job description

Job title: Founding Designer (Brand, Web & Motion)

Company Description

We are a British startup working in AI talent. We work in two ways, and each has its own brand and website.

• Permanent hiring for early-stage AI companies.
• Forward deployed engineering, which is contract-based and run in a consultancy style.

Role Description

We are building a marketing team of the future: one that scales with AI and aims to be forward deployed, working close to the people it serves. We need a founding designer to own how we look, sound and move across websites, social, motion and video, and campaigns.

This is for a doer who is also a strategist. You will make the work, decide what it should be, and shape this function as it grows, reporting to the Head of Marketing. We want someone sharp, proactive and ambitious, with the polish of an agency background, who wants a real runway to grow.

You will own design and creative direction across both brands, end to end.

• Website design. The most important part of the role. Take both sites from concept to final pixel, working closely with developers.
• Social. Create LinkedIn and X content that is unmistakably ours, with other platforms to follow as we grow.
• Motion and video. Hero loops, short brand films, customer story videos and social cuts. You edit and animate them yourself. You do not need to be a specialist filmmaker, and experience with AI video tools is a big plus.
• Campaigns. Concept and design campaigns from the idea through to every asset.
• Own the function. Set the look, tone and standards for each brand, and build the templates and workflows the wider team can reuse.
• Use AI in your design work. Experience here is a big plus. We want better work, made faster.

Forward deployed means working inside the customer's world rather than from a distance. It is how our engineers work, and we want to try it in design: sit close to the people doing the job, then build from what you learn.

AI is central to how we work too. If you already use it to design, edit and animate, tell us how. We want someone who treats it as part of the craft.

This is a founding role in a fast-growing startup filled with opportunity. You will build something from nothing and chart your own path as the business grows.

Qualifications

• A portfolio showing website, social and motion work, and the thinking behind it.
• Strategic taste: you have a point of view and can explain the idea behind the work.
• Fluency with AI in your creative process, and opinions on where it helps and where it does not.
• Familiarity with the major design and video tools, usually Figma. We are tool-agnostic.
• The habits of a self-starter. You run with a rough brief, ship a first version and build something from nothing.
• Comfort working remotely with a team across time zones