Data Analyst

Be Different Sa (Pty) Ltd; Gauteng; Hybrid; ZAR 420,000 - 620,000; Full time

Job summary

Be Different Sa (Pty) Ltd is seeking a Data Analyst in Midrand (Kyalami) to collect, analyse and interpret business, content and customer data for reporting and insights. Hybrid office 3 days a week, work-from-home 2 days a week.

Required: 5+ years in data analytics, Advanced Excel, SQL, Google Analytics, and experience with analytics platforms and reporting automation. Knowledge of data governance and legislation is essential.

Qualifications

• 5+ years of experience as a Data Analyst in media/digital/content or subscription services.
• Advanced Excel and analytics platforms experience required.
• Strong SQL, data visualisation and reporting automation skills.
• Knowledge of relevant legislation applicable to data handling.

Responsibilities

• Analyse customer, content and platform performance data.
• Identify trends, patterns, risks and opportunities.
• Provide actionable recommendations to stakeholders.
• Support data-driven decision-making with insights.
• Prepare analyses and presentations for management and clients.
• Develop and maintain AI-based tools to track and benchmark data.

Skills

5+ years Data Analytics experience

Advanced Excel

Reporting automation

Data visualisation

SQL

Analytics platform

Google Analytics

Legislation knowledge

Tools

Google Analytics

Analytics platform

Job description

Our client is a dynamic technology business that provides access to a diverse portfolio of innovative end-to-end digital media and fintech technology solutions based in Kyalami, Midrand is seeking an experienced Data Analyst to collect, analyse and interpret business, content and customer data to provide accurate reporting, actionable insights and performance analysis that supports strategic and operational decision-making across the business.
This role is based in the office 3 times a week and work from home 2 times a week.
In order to be considered the following is required:

• 5 years of experience in Data Analyst
• Media, broadcast, digital content or subscription services experience is most preferable
• Advanced Excel
• Analytics platform
• Google Analytics or similar analytics platforms
• Reporting automation
• Knowledge of relevant legislation
• SQL
• Data visualisation and dashboard development

Responsibilities:
Analytics and Business Insights:

• Analyse customer, content and platform performance data.
• Identify trends, patterns, risks and opportunities
• Provide actionable recommendations to stakeholders.
• Support strategic and operational decision-making through data-driven insights
• Prepare analysis and presentations for management and clients
• Develop and maintain industry maintaining tools using AI to track and benchmark the business’s data against market shifts

Reporting and Dashboard Management:

• Produce daily, weekly and monthly performance reports
• Develop live data dashboards accessible digitally for key business metrics. Always on live data (working with service providers
• Maintain reporting dashboards and automated reporting tools
• Ensure consistency and accuracy of reporting outputs
• Continuously improve reporting efficiency and effectiveness
• Partner with cross-functional stakeholders to understand reporting requirements and ensure reporting outputs remain aligned to changing business priorities
• Drive continuous improvement initiatives to enhance reporting efficiency, reduce manual processes and improve the quality and accessibility of business intelligence

NPAW Analytics and Data Integrity:

• Act as the primary point of contact and subject matter expert for NPAW analytics within the business
• Administer and maintain NPAW reporting and analytics to ensure accurate and consistent performance measurement
• Validate data sources and investigate discrepancies to ensure the accuracy and reliability of reporting outputs
• Coordinate with cross-functional stakeholders to ensure data inputs are provided timeously, verified appropriately and aligned across reporting requirements
• Facilitate communication between relevant stakeholders regarding data quality concerns, reporting anomalies and actions required to maintain reporting integrity
• Establish and maintain reporting standards, definitions and processes to support consistency and data governance across the organisation
• Identify opportunities to enhance the use of NPAW insights to support operational improvements and business decision-making

As-Run Data Management and Content Performance Reporting:

• Validate and maintain accurate As-Run files in accordance with internal standards and external reporting requirements
• Consolidate scheduling, transmission and content performance information from multiple sources to ensure completeness and accuracy of reporting outputs
• Act as the primary point of contact for Nielsen and other relevant audience measurement and reporting partners
• Coordinate the provision of information required by Nielsen and other external stakeholders, ensuring submissions are accurate, complete and submitted within agreed timelines
• Develop and maintain a thorough understanding of Nielsen methodologies, reporting requirements and industry measurement practices to ensure compliance and maximise the value of audience insights
• Liaise with internal stakeholders to obtain, verify and reconcile data required for As-Run reporting and audience measurement activities
• Analyse content performance, audience behaviour and viewing trends to identify opportunities to optimise content strategies and business performance
• Prepare client and advertiser as run and campaign dashboards presentations with ROI and recommendations
• Provide regular reporting and insights on content consumption patterns, audience engagement and key performance indicators to relevant stakeholders

This role plays a critical part in supporting strategic and operational decision-making across the business by identifying trends, measuring performance and providing data-driven recommendations that enhance business outcomes.