CVM App engagement operations consultant

Ovations Talent Sourcing; Johannesburg; Hybrid; ZAR 391,000 - 670,000; Full time

Job summary

Ovations Talent Sourcing is seeking a Specialist: App Campaign Operations & Journey Execution to oversee the centralized deployment of CVM, Loyalty and App campaigns across multiple operating companies. This execution-focused role emphasizes process discipline, governance, testing support, and reporting.

The successful candidate will drive audience uploads, template management, and post-deployment analysis while documenting customer journeys and maintaining SOPs.

Qualifications

• Bachelor’s degree in a related discipline as listed.
• Approximately 3–4 years hands-on experience in Campaign Operations, CRM Operations, Mobile App Engagement, Loyalty Operations and Marketing Automation Execution.

Responsibilities

• Execute approved CVM, Loyalty and App promotional campaigns.
• Configure push notifications, in-app messages, service notifications, loyalty communications and promotional messages.
• Support customer engagement initiatives including feature launches, app updates, fraud and security communications, gamification and event-triggered engagement.
• Upload and validate audience files, including format and customer identifier checks.
• Manage campaign templates, schedules, approvals, test sends and deployment activities.
• Monitor campaign outcomes, failed messages, partial dispatches and execution anomalies.
• Document customer engagement journeys across onboarding, activation, app adoption, loyalty, retention, reactivation and promotional use cases.
• Maintain journey maps, communication flows, trigger points and operational dependencies.
• Develop and maintain SOPs, campaign checklists, operational guides and execution playbooks.
• Maintain campaign logs, decision records, deployment evidence, sign-offs, UAT evidence and audit trails.
• Conduct pre-deployment checks and support UAT and release activities.
• Log defects, track resolution and coordinate with Product, QA and Technology teams.
• Prepare weekly execution status reports and maintain campaign trackers.
• Participate in sprint planning, stand-ups, campaign readiness reviews, retrospectives, demos and showcases.

Skills

Campaign Operations

CRM Operations

Mobile App Engagement

Loyalty Operations

Marketing Automation Execution

Stakeholder Coordination

Agile Delivery

Education

Bachelor's Degree in Marketing, Business Management, Commerce, Information Systems, Digital Marketing, Customer Management, Data Analytics or related discipline

Tools

Flytxt Neon-dX

Salesforce Marketing Cloud

Adobe Campaign

Braze

MoEngage

CleverTap

Firebase Cloud Messaging

HubSpot Marketing Hub

Iterable

Microsoft Dynamics 365 Customer Insights

Comviva

Job description

Hiring: Specialist – App Campaign Operations & Journey Execution

Location:

Johannesburg / Hybrid-3 days in the office

Contract:

3 Months independent Contract | 1 October – 31 December 2026

Experience:

3–4 years relevant experience

We are looking for a Specialist: App Campaign Operations & Journey Execution to support the centralized execution of approved CVM, Loyalty and App promotional engagements across multiple operating companies.

This is an execution-focused and process-driven role, responsible for campaign deployment, workflow administration, customer journey documentation, operational governance, testing support and execution reporting.

Key Responsibilities

• Execute approved CVM, Loyalty and App promotional campaigns.
• Configure push notifications, in-app messages, service notifications, loyalty communications and promotional messages.
• Support customer engagement initiatives including feature launches, app updates, fraud and security communications, gamification and event-triggered engagement.
• Upload and validate audience files, including format and customer identifier checks.
• Manage campaign templates, schedules, approvals, test sends and deployment activities.
• Monitor campaign outcomes, failed messages, partial dispatches and execution anomalies.
• Document customer engagement journeys across onboarding, activation, app adoption, loyalty, retention, reactivation and promotional use cases.
• Maintain journey maps, communication flows, trigger points and operational dependencies.
• Develop and maintain SOPs, campaign checklists, operational guides and execution playbooks.
• Maintain campaign logs, decision records, deployment evidence, sign-offs, UAT evidence and audit trails.
• Conduct pre-deployment checks and support UAT and release activities.
• Log defects, track resolution and coordinate with Product, QA and Technology teams.
• Prepare weekly execution status reports and maintain campaign trackers.
• Participate in sprint planning, stand‑ups, campaign readiness reviews, retrospectives, demos and showcases.

Requirements

Education:

• Bachelor's Degree in Marketing, Business Management, Commerce, Information Systems, Digital Marketing, Customer Management, Data Analytics or a related discipline.

Experience:

• Approximately 3–4 years' hands‑on experience in:
• Campaign Operations
• CRM Operations
• Mobile App Engagement
• Loyalty Operations
• Marketing Automation Execution

Technical & Functional Skills

• Hands‑on experience configuring, scheduling, deploying and monitoring campaigns on customer engagement, CRM, mobile engagement, notification or marketing automation platforms.
• Experience with platforms such as:
• Flytxt Neon-dX
• Salesforce Marketing Cloud
• Adobe Campaign
• Braze
• MoEngage
• CleverTap
• Firebase Cloud Messaging
• HubSpot Marketing Hub
• Iterable
• Microsoft Dynamics 365 Customer Insights
• Comviva
• Experience managing audience uploads, campaign briefs, templates and campaign calendars.
• Experience with approval workflows, dispatch monitoring and post-deployment reporting.
• Experience documenting customer journeys, campaign workflows, SOPs, operational runbooks and governance records.
• Understanding of push notifications, in-app messaging, app promotional campaigns, loyalty communications and lifecycle engagement journeys.

Key Competencies

We are looking for someone with:

• Strong attention to detail
• Excellent execution discipline
• Strong stakeholder coordination
• Quality assurance mindset
• Ability to work across multiple markets
• Strong documentation and organisational skills
• Ability to work in an Agile, delivery-focused environment