CRM Specialist

Ten Lifestyle Group; Cape Town; Hybrid; ZAR 420,000 - 650,000; Full time

Benefits offered by this job

Competitive salary

Flexible work arrangements

Hybrid work (2x weekly in-office)

Paid time off

Sabbaticals after 5 years

Employee discounts

Medical aid assistance

EHWP health services

Job summary

Ten Lifestyle Group is hiring a data‑driven CRM Specialist to own complex email marketing and CRM initiatives. You will craft personalised lifecycle journeys using Braze, drive segmentation, tests and deployment, and translate insights into action across channels.

The role requires at least 2 years in CRM and Email Marketing, strong analytics, and proficiency in HTML/CSS for email templates. Hybrid setup in Cape Town with office 2x per week.

Qualifications

• A minimum of 2 years of hands-on experience in CRM and Email Marketing with successful campaign design for customer engagement and retention.
• Strong understanding of customer lifecycle marketing and retention strategies for nurturing leads and enhancing loyalty.
• Proficient in HTML and CSS for email creation and optimisation, able to modify templates for visual appeal and functionality.
• Data-driven mindset with strong analytical skills to interpret data and derive actionable marketing insights.
• Skilled in A/B testing, audience segmentation, and personalisation strategies for tailored customer experiences.
• Passionate about CRM, keeping up with trends and best practices to improve customer relationships and drive business growth.

Responsibilities

• Create & Deliver Impactful Campaigns by developing and overseeing engaging email communications spanning newsletters to complex lifecycle journeys.
• Own the process from copy and visuals to segmentation, tests, deployment, and results analysis.
• Design intelligent, scalable customer journeys using Braze features (Canvas, Liquid, segmentation, etc.).
• Utilise real-time data to target the right audience at the right moment and through the appropriate channel.
• Lead reporting and optimisation by monitoring CRM metrics and translating data into actionable insights.
• Serve as the Braze Champion within the organisation and explore new Braze functionalities and integrations.

Skills

Data-driven mindset

Analytical skills

A/B testing

Audience segmentation

Personalisation strategies

Customer lifecycle marketing

Tools

Braze

HTML

CSS

Job description

Shape the Future of Service Excellence with Ten!

Driving Innovation and Trust: Ten’s Journey to Redefine Service Excellence

Ten is on a mission to become the most trusted service business in the world. Technology-driven Product is at the centre of our strategy to create a hugely successful service and business.

We have the advantages of already being at scale globally with a critical mass of high net worth members via stable, multi-year revenue-generating contracts. We already have a market leading consumer proposition and credibility (and many integrations) with the leading suppliers/partners across our ‘big 4’ service categories of restaurants/travel/entertainment and luxury retail.

We are profitable and the first B Corp listed on the London Stock Exchange (AIM market).

Our plans are to continue to invest into technology (including AI) to become the main way that our members organise their leisure lives. The next few years will see Ten speed up our progress via our Growth Engine strategy, making the next huge steps to achieve our ambitions together.

For more information, please watch Ten's Growth Engine Video https://tenlifestylegroup.com/investors/#growth-en...

Overview

Due to continued growth and expansion, we are looking to hire a data-oriented CRM Specialist to own and deliver complex and intricate email marketing and CRM initiatives. This position is ideal for an individual who is enthusiastic about crafting personalised, data-driven customer experiences and excels at transforming insights into actionable strategies while implementing CRM solutions using top-tier tools like Braze. You will be both a strategic thinker and a proactive executor, capable of developing a lifecycle journey from the ground up, and then analysing the metrics to optimise performance.

Key Responsibilities:

Create & Deliver Impactful Campaigns

• Develop and oversee engaging email communications ranging from informative newsletters to intricate customer lifecycle journeys.
• Take full ownership of the process: from crafting copy and visuals to executing segmentation, conducting tests, deploying campaigns, and analysing results.

Enhance Personalisation Through Automation

• Design intelligent, scalable, and adaptive customer journeys utilising Braze features (including Canvas, Liquid, segmentation, and more).
• Utilise real-time data to ensure messages reach the right audience at the perfect moment, through the appropriate channel.

Lead Reporting & Optimisation Efforts

• Monitor and evaluate CRM campaign success, email metrics, and customer engagement statistics.
• Transform data into practical insights - consistently test, learn, and refine strategies to enhance outcomes.
• Provide transparent reporting on CRM's influence throughout the customer journey, from engagement to retention.

Become the Braze Champion

• Serve as the primary Braze authority within our organisation, maximising the benefits of the platform.
• Investigate new Braze functionalities and integrations to foster innovation in our customer communication strategies.

• A minimum of 2 years of hands‑on experience in CRM and Email Marketing with successful campaign design for customer engagement and retention.

• Strong understanding of customer lifecycle marketing and retention strategies for nurturing leads and enhancing loyalty.
• Proficient in HTML and CSS for email creation and optimisation, able to modify templates for visual appeal and functionality.
• Data-driven mindset with strong analytical skills to interpret data and derive actionable marketing insights.
• Skilled in A/B testing, audience segmentation, and personalisation strategies for tailored customer experiences.
• Passionate about CRM, keeping up with trends and best practices to improve customer relationships and drive business growth.

What You’ll Get:

• The opportunity to build best-in-class CRM programs that impact millions of users
• Creative freedom to experiment and innovate in a supportive, collaborative team
• Opportunity to develop your skills and career in a fast-moving, customer-obsessed business

Guidelines for Hybrid/Home Office:

• We are seeking exceptional candidates who are, or can be based in Cape Town
• Please note that you will be asked to enter into a hybrid working arrangement - at least 2x a week in the office.
• A secure home office at your confirmed address, free from background noise or other distractions.
• You must meet our minimum internet speeds if you want to work in our hybrid model and this will be checked during the recruitment process and again when you join. We also have a great office that you can work from as an alternative.

Our people are at the heart of the business, and we have a culture of recognition and reward - both through regular appraisals but also annual Extra Mile Awards where we celebrate those who have gone that extra mile in their role. We also encourage all our staff to incorporate their aspirations and interests into their career at Ten and we are there every step of the way in supporting development.

Rewards designed around you:

• A competitive salary depending on experience
• Flexible work arrangements including Hybrid work possibilities ; with up to 60% Home Office.
• Paid time away from work. Our employees enjoy a competitive paid time off package, including a day each year to volunteer time for a good cause that is important to you.
• Paid Sabbaticals. One (1) month paid Sabbatical after every 5 years of Service, without tapping into annual leave
• Extra Rewards. Lucrative Ten Loyalty Rewards program.
• Remote Working Holidays - possibilities to Travel and Work!
• Employee Discounts. Access to lots of great travel and entertainment discounts as our clients’ members would!
• We also offer a company contribution towards medical aid, and transport home for those working a late shift (applies to those who don't have a car).
• ICAS Employee Health and Wellness (EHWP) services which are confidential and free for all employees to use.
• Safe & secure offices in the Foreshore with complimentary off-street parking.

Joinusandexperienceaworkplacewhereyoucantrulythrive.Discover Ten Group

CommitmenttoDiversity

Weencouragediversephilosophies,cultures,andexperiences.Weappreciatediversityandarededicatedtocreatinganinclusiveworkenvironmentforouremployees.ThisideaunitestheteamsatTEN.Allaspectsofourrelationship,includingthedecisiontohire,promote,discipline,orterminate,willbebasedonmerit,competence,performanceandbusinessneeds.