CRM Growth Strategist: Lifecycle & Loyalty

Dermalogica South Africa; Cape Town; On-site; ZAR 430,000 - 620,000; Full time

Job summary

Dermalogica South Africa is seeking a customer-focused CRM Specialist to own CRM activity across ecommerce and retail, driving personalised communications and retention initiatives.

Reporting to the Ecommerce Manager, you will manage lifecycle journeys, segmentation, loyalty campaigns and data quality to boost engagement, repeat purchases and lifetime value. This role is based in Cape Town.

Qualifications

• Minimum 3–5 years in CRM, email marketing or digital marketing with ownership of campaigns.
• Advanced Excel skills and strong reporting capabilities.
• Experience with CRM platforms, segmentation and personalisation strategies.

Responsibilities

• Plan, execute and optimise CRM campaigns across email, SMS, loyalty and lifecycle journeys.
• Develop and optimise customer lifecycle programmes and retention campaigns.
• Manage loyalty programme communications, rewards and member segments.
• Track, analyse and report on CRM performance, revenue contribution and retention.
• Collaborate with Ecommerce, Retail and Marketing to align CRM activity.

Skills

Analytical thinking

Customer centricity

Results orientation

Attention to detail

Planning & organisation

Communication & collaboration

Education

Degree or Diploma in Marketing / Digital Marketing / Business / Communications

Tools

Klaviyo

Salesforce Marketing Cloud

Dotdigital

Mailchimp

HubSpot

GA4

Shopify

Job description

Dermalogica South Africa is seeking a customer-focused CRM Specialist to own CRM activity across ecommerce and retail, driving personalised communications and retention initiatives.

Reporting to the Ecommerce Manager, you will manage lifecycle journeys, segmentation, loyalty campaigns and data quality to boost engagement, repeat purchases and lifetime value. This role is based in Cape Town.