Creative Strategist – DTC Performance Marketing

Simera; South Africa; On-site; ZAR 360,000 - 600,000; Full time

Job summary

Simera seeks a Creative Strategist to develop and optimize high-performing advertising content, primarily for Meta, with a focus on identifying winning ad concepts and analyzing performance to drive conversions.

You will leverage AI tools to create engaging content, collaborate with marketing and design teams, and ensure compliance with platform policies and wellness guidelines. 3+ years in DTC creative strategy and performance marketing are preferred.

Qualifications

• 3+ years of experience in DTC creative strategy and performance marketing.
• Ability to analyze ad performance and identify opportunities for improvement.
• Hands-on experience with AI creative tools for images, videos, and copywriting.
• Understanding of creative testing, paid social advertising, and conversion optimization.
• Excellent written English, organization, and communication skills.
• Familiarity with Notion, Google Drive, or similar tools.

Responsibilities

• Develop and test creative strategies, ad concepts, hooks, and messaging for Meta, TikTok, and Google.
• Create clear briefs for UGC, video, static ads, and AI-generated content.
• Use AI tools to produce and improve advertising creatives quickly.
• Analyze ad performance using metrics such as CTR, CPA, ROAS, and conversion rates.
• Collaborate with marketing, copywriting, and design teams to improve campaign results.
• Research competitors, customer feedback, and market trends to identify new advertising opportunities.
• Ensure all content follows Meta advertising policies and wellness industry guidelines.

Skills

Ad tech experience

AI tools usage

Performance analysis

Copywriting

Social advertising

Tools

Notion

Google Drive

Job description

We are looking for a Creative Strategist to develop and optimize high-performing advertising content, primarily for Meta. This role focuses on identifying winning ad concepts, analyzing campaign performance, and using AI tools to create engaging content that drives conversions.

Salary based on experience.

Key Responsibilities

• Develop and test creative strategies, ad concepts, hooks, and messaging for Meta, TikTok, and Google.
• Create clear briefs for UGC, video, static ads, and AI-generated content.
• Use AI tools to produce and improve advertising creatives quickly.
• Analyze ad performance using metrics such as CTR, CPA, ROAS, and conversion rates.
• Collaborate with marketing, copywriting, and design teams to improve campaign results.
• Research competitors, customer feedback, and market trends to identify new advertising opportunities.
• Ensure all content follows Meta advertising policies and wellness industry guidelines.

Requirements

• 3+ years of experience in DTC creative strategy and performance marketing.
• Ability to analyze ad performance and identify opportunities for improvement.
• Hands-on experience with AI creative tools for images, videos, and copywriting.
• Understanding of creative testing, paid social advertising, and conversion optimization.
• Excellent written English, organization, and communication skills.
• Familiarity with Notion, Google Drive, or similar tools.

Nice to Have

• Experience in wellness, health-tech, or consumer brands.
• Familiarity with AI tools such as Claude, ElevenLabs, Higgsfield, or similar.
• Experience managing UGC creators or TikTok campaigns.

Success Metrics

Success will be measured through creative testing volume, winning ad concepts, campaign performance (CTR, CPA, ROAS), conversion improvements, and efficient use of AI tools.