Creative Director, Immersive Experiences

Placements24; Centurion; On-site; ZAR 1,000,000 - 1,800,000; Full time

Benefits offered by this job

Competitive salary

Medical & retirement plans

Professional growth opportunities

Centurion studio with latest tech

Performance bonuses

Job summary

Placements24 is seeking a visionary Creative Director for our Centurion, Gauteng studio to lead immersive experiences across AR, VR, and interactive installations.

You will define the creative vision, guide multidisciplinary teams, and ensure delivery of high-impact content that resonates with audiences, while pushing creative boundaries.

Qualifications

• Minimum 8 years in creative leadership within digital media or interactive entertainment.
• Proven track record delivering immersive experiences (AR/VR) across platforms.
• Strong portfolio demonstrating creative direction and execution.

Responsibilities

• Define the creative vision and strategy for immersive projects from concept to delivery.
• Lead and mentor cross-functional teams of designers, artists, writers, and developers.
• Develop narratives, interactive mechanics, and compelling user experiences.
• Collaborate with stakeholders to align creative goals with project objectives and tech capabilities.
• Present concepts, storyboards, prototypes, and pitches.
• Ensure high-quality output, brand consistency, and innovation.

Skills

Creative leadership

AR/VR experience

Unity

Unreal Engine

Storytelling

Education

Bachelor's or Master's degree in Fine Arts or related field

Tools

Unity

Unreal Engine

Job description

About the Role

Our client, a leading innovator in interactive entertainment and digital experiences, is seeking a visionary Creative Director to lead their **Centurion, Gauteng** based studio. This role is for a seasoned creative professional who can conceptualize and execute groundbreaking immersive experiences across various platforms, including AR, VR, and interactive installations. You will be responsible for defining the creative vision, leading design teams, and ensuring the delivery of high-impact, engaging content that resonates with audiences. The ideal candidate possesses a unique blend of artistic sensibility, strategic thinking, and a deep understanding of emerging technologies within the **Centurion** context. You will inspire and guide multidisciplinary teams of artists, designers, writers, and developers to achieve excellence. This is an opportunity to shape the future of digital entertainment and interactive art in a vibrant and collaborative studio environment. We are looking for a passionate storyteller who can translate complex ideas into compelling and memorable experiences. The role demands a forward-thinking individual ready to push creative boundaries and set new standards in the industry.

Key Responsibilities

• Define and articulate the overall creative vision and strategy for immersive projects, from concept to execution.
• Lead, mentor, and inspire cross-functional creative teams (designers, artists, writers, developers).
• Oversee the development of compelling narratives, interactive mechanics, and user experiences.
• Collaborate closely with stakeholders, producers, and technical leads to ensure creative goals align with project objectives and technical capabilities.
• Develop and present creative concepts, storyboards, prototypes, and pitch materials.
• Ensure the highest quality of creative output, maintaining artistic integrity and brand consistency.
• Stay abreast of emerging technologies, market trends, and best practices in immersive entertainment and interactive design.
• Manage creative budgets and schedules, ensuring projects are delivered on time and within scope for **Centurion** operations.
• Champion innovation and foster a culture of experimentation and creative risk-taking within the team.Conduct user testing and gather feedback to iterate and improve upon creative designs.

Requirements

• Minimum of 8 years of experience in creative leadership roles within the digital media, gaming, or interactive entertainment industry.
• Proven track record of successfully conceptualizing and delivering innovative immersive experiences (AR, VR, interactive installations).
• Strong portfolio demonstrating exceptional creative direction and execution across a range of projects.
• Deep understanding of user-centered design principles, narrative design, and game design theory.
• Familiarity with AR/VR development platforms and tools (e.g., Unity, Unreal Engine) is highly desirable.
• Excellent leadership, communication, and presentation skills.
• Ability to think strategically and translate creative concepts into actionable plans.
• Experience managing and motivating diverse creative teams.
• Strong understanding of visual design, storytelling, and user interface/user experience (UI/UX) principles.
• Bachelor's or Master's degree in Fine Arts, Digital Media, Design, Computer Science, or a related field, or equivalent professional experience.

Benefits

• Our client offers a highly competitive salary and benefits package, including comprehensive medical and retirement plans.
• Opportunities for professional growth, including attending major industry conferences and workshops, are provided.
• You will work in a cutting-edge facility in **Centurion, Gauteng**, equipped with the latest technology.
• Potential for performance-based bonuses and profit sharing is available.
• Join a passionate team dedicated to pushing the boundaries of interactive entertainment and shaping the future of digital experiences.