Creative Director

The Good Human (Pty)Ltd; Johannesburg; On-site; ZAR 1,000,000 - 1,600,000; Full time

Job summary

The Good Human in Johannesburg seeks a Creative Director to lead all creative output across campaigns and channels, translating strategy into high-impact, performance-led work and guiding designers, motion and copy teams to sustain a distinctive brand voice.

In a fast-paced setting, you will push for bold ideas, ensure brand consistency across retail and digital, and collaborate with Campaigns and Digital teams to drive engagement and campaign results.

Qualifications

• Experience leading creative teams across campaigns and channels.
• Strong ability to translate strategy into compelling creative work.
• Proven track record delivering high-quality output on tight timelines.

Responsibilities

• Own creative direction across all campaigns and channels.
• Translate strategy into strong, performance-led creative.
• Lead designers, motion and copy output.
• Ensure consistency across brand, retail and digital.
• Push for ideas that cut through in a crowded category.
• Work closely with Campaigns and Digital teams.

Skills

Creative leadership

Brand strategy

Team leadership

Campaign management

Job description

CREATIVE DIRECTOR

Purpose

Leads all creative output ensuring consistent, high-quality work that drives performance and builds a distinctive brand.

What You'll Do

• Own creative direction across all campaigns and channels
• Translate strategy into strong, performance-led creative
• Lead designers, motion and copy output
• Ensure consistency across brand, retail and digital
• Push for ideas that cut through in a crowded category
• Work closely with Campaigns and Digital teams

KPIs

• Creative performance (engagement, CTR, conversion)
• Brand consistency
• Output quality and turnaround time

What Good Looks Like

• Creative stands out vs competitors
• Work improves campaign results
• Strong, recognisable brand identity

Why This Role Matters

In a market dominated by heavy spend, creative is the differentiator. This role ensures we don't blend in, waste media, or rely on budget alone to win attention.

Brand Personality Fit

• Challenger mindset
• Sharp, simple and bold
• No fluff, no over-design