Creative Director

Phoenix Recruitment; Cape Town; On-site; ZAR 1,000,000 - 1,800,000; Full time

Job summary

Phoenix Recruitment presents a Luxury Jewellery Brand opportunity in Cape Town for a Creative Director. You’ll own the brand’s creative expression, drive campaign concepts, establish a distinctive visual language, and lead shoots while ensuring consistency across all touchpoints.

With 5–10 years in design/advertising, including 3+ years leading teams, you’ll translate business goals into compelling creative visions and mentor a team of designers and creatives to deliver premium luxury content.

Qualifications

• Bachelor’s degree required in graphic design, fine art, marketing, advertising, or related field.
• 5–10 years in design, advertising, marketing, or copywriting with 3+ years leading teams.
• Experience in luxury brands is essential.
• Strong track record in concept development, branding, and strategic execution.
• Ability to mentor creatives and guide projects from concept to launch.
• Translate complex business goals into clear, compelling creative visions.
• Proficiency in standard creative software and familiarity with digital/print production standards.

Responsibilities

• Own the creative expression of the brand across all touchpoints.
• Develop campaign concepts across brand, product, and collection storytelling.
• Establish a recognisable brand visual language.
• Direct photography and video productions.
• Guide designers, photographers, videographers, editors, and external partners.
• Ensure work feels luxurious, distinctive, and consistent.
• Protect brand consistency while allowing evolution.
• Collaborate with Growth and Digital teams to support commercial objectives.
• Build systems to enable fast, high-quality output.

Skills

Brand storytelling

Creative direction

Art direction

Shoot direction

Mentoring teams

Education

Bachelor’s degree in Graphic Design, Fine Art, Marketing, Advertising, or a related field

Tools

Adobe Creative Suite

Figma

Job description

Luxury Jewellery Brand with Head Office based in Cape Town is looking for a Creative Director.

The purpose of the role is to is to build a distinctive and globally relevant luxury brand through exceptional storytelling, design and content while protecting the consistency and integrity of the brand across every customer touchpoint.

The creative department operate as an in-house luxury brand and content engine: protecting the brand, creating distinctive work, and producing enough high-quality content to support digital, CRM, retail, PR and international growth.

Regardless of role, every team member will be accountable for five principles:

• Luxury Standard
• Distinctiveness
• Story Before Content
• Commercial Awareness
• Craftsmanship

Purpose of the role:

• Own the creative expression of the brand
• Campaign concepts, visual direction, shoots, brand consistency
• Translates the brand strategy into a distinctive visual and creative world capable of competing for attention alongside leading international luxury brands.

Owns:

• Overall creative direction
• Campaign concepts
• Brand visual language
• Art direction
• Shoot direction
• Creative quality control
• Interpretation of the brand strategy
• Consistency across physical and digital touchpoints

Duties:

• Translate brand strategy into compelling creative ideas.
• Develop campaign concepts across brand, product and collection storytelling.
• Establish a recognisable brand visual language.
• Direct photography and video productions.
• Guide designers, photographers, videographers, editors and external creative partners.
• Ensure creative work feels luxurious, distinctive and unmistakable.
• Protect consistency while allowing the brand to evolve.
• Work closely with Growth and Digital teams to ensure creative supports commercial objectives.
• Build creative systems that allow the department to produce at speed without compromising quality.

Requirements:

• Bachelor’s degree in Graphic Design, Fine Art, Marketing, Advertising, or a related field.
• At least 5–10 years in design, advertising, marketing, or copywriting, including 3+ years managing teams.
• Experience in luxury brands essential
• A robust track record showcasing original concept development, branding, and strategic execution.
• Ability to mentor creatives, run brainstorms, and guide projects from concept to final launch.
• Translating complex business goals into clear, compelling creative visions.
• Proficiency in standard creative software (such as the Adobe Creative Suite or Figma) and familiarity with current digital/print production standards.
• Strong presentation and negotiation skills for pitching ideas to clients and stakeholders