Creative & Digital Marketing Manager

MCE Electric; Gauteng; On-site; ZAR 279,000 - 446,400; Full time

Job summary

MCE Electric is seeking a Creative & Digital Marketing Manager to lead marketing initiatives and oversee the creative team. This role requires strategic thinking, strong branding skills, and the ability to coordinate across departments.

The ideal candidate has a Bachelor’s degree in marketing or related field and at least 3 years of management experience in a similar environment. Join us to enhance our brand's digital presence and drive marketing success.

Qualifications

• Minimum 3 years’ experience in a marketing management role.
• Experience in a product-based, distribution, electrical, or lighting environment.
• Strong portfolio in branding and creative campaign work.

Responsibilities

• Lead and manage the marketing team effectively.
• Develop marketing strategies for brand awareness and sales growth.
• Oversee digital marketing initiatives across various platforms.

Skills

Branding expertise

Digital marketing knowledge

Analytical skills

Project management

Creative direction

Communication skills

Leadership skills

Education

Bachelor's degree in marketing or Business Administration

Diploma in Graphic Design or related field

Tools

Adobe Creative Suite (Photoshop, Illustrator, etc.)

Google Analytics

eCommerce platforms (Shopify, WooCommerce)

CRM systems

Job description

We are looking for:

A highly creative, strategic, and driven Creative & Digital Marketing Manager to lead and oversee our marketing, multimedia, graphic design, digital content, and brand initiatives.

The successful candidate will be responsible for managing the creative and marketing team, driving brand consistency, overseeing digital marketing strategies, coordinating product launches, and ensuring the successful delivery of high-quality visual and multimedia assets across all platforms. This role requires a balance of creativity, leadership, commercial thinking, project coordination, and analytical ability within a fast-paced product distribution environment.

Knowledge & Abilities:

• Strong understanding of branding, digital marketing, eCommerce, and visual storytelling.
• Ability to develop long-term marketing strategies aligned with company objectives.
• Strong analytical skills with the ability to assess campaign performance and optimise results.
• Ability to work cross-functionally with Sales, Procurement, Technical, and Management teams.
• Strong creative direction, conceptual thinking, and problem-solving abilities.
• Ability to coordinate projects and manage team skills.
• Ability to adapt quickly to changing market conditions and business needs.
• Strong communication, copywriting, presentation, and reporting skills.
• Strong leadership and people management skills with experience developing creative teams.
• Ability to work in a fast-paced environment while managing multiple priorities and deadlines.
• Strong attention to detail and commitment to brand consistency.
• Ability to understand and market technical electrical and lighting products effectively.
• Ability to implement AI tools and automation solutions to improve marketing efficiency and content creation.

Key Responsibilities:

• Lead and manage the marketing team, including the Web Designer, Graphic Designer, and Multimedia Content Creator.
• Develop and implement marketing strategies to increase brand awareness, customer engagement, and sales growth.
• Oversee all digital marketing initiatives, including websites, eCommerce platforms, SEO, social media, PPC campaigns, email marketing, and content marketing.
• Manage and optimise website performance, user engagement, analytics, and conversion rates.
• Coordinate product launches, packaging design, promotional campaigns, and go-to-market activities.
• Create, update, and maintain product catalogues, technical data sheets, and related visual content.
• Oversee multimedia content creation, including graphic design, animations, motion graphics, VFX, photography, videography, and still imagery.
• Ensure brand consistency across all branches, platforms, catalogues, websites, and marketing material.
• Coordinate, assign, and monitor creative workflows and project timelines through Monday.com.
• Manage advertising campaigns and coordinate with external agencies, developers, printers, photographers, and suppliers.
• Analyse market trends, competitor activity, customer insights, and campaign performance to identify growth opportunities.
• Prepare marketing reports and present actionable insights to senior management.
• Organise and execute trade shows, promotional events, supplier launches, and marketing activations.
• Oversee product photography standards, lifestyle imagery, and content accuracy across all platforms.
• Conduct performance management, training, and ongoing development of marketing team members.
• Identify skills gaps and coordinate internal and external upskilling initiatives.
• Manage marketing budgets and ensure maximum return on investment.

Boxes to tick:

• Bachelor’s degree in marketing, Business Administration, or related field.
• Diploma or certification in Graphic Design, Web Design, Multimedia, or a related creative field is advantageous.
• Minimum 3 years’ experience in a marketing management role, preferably within a product-based, distribution, electrical, or lighting environment.
• Experience with digital marketing platforms, SEO, Google Analytics, Google Ads, Meta Ads, email marketing, and social media advertising.
• Experience with eCommerce platforms such as Shopify, WooCommerce, or Magento.
• Proficiency in Adobe Creative Suite, including Photoshop, Illustrator, InDesign, After Effects, Premiere Pro, and Lightroom.
• Experience with CRM systems, marketing automation tools, and project management platforms such as Monday.com.
• Strong portfolio demonstrating branding, graphic design, multimedia, motion graphics, and creative campaign work.