Creative Content Producer: AI-Driven Design & Campaigns

Black Pen Recruitment; Cape Town; Hybrid; ZAR 300,000 - 420,000; Full time

Job summary

Black Pen Recruitment seeks an experienced Creative Content Producer to own graphic design and asset production across social, campaigns, email, POS, packaging and landing pages. You will lead shoots, manage a junior producer, and drive AI-assisted design initiatives.

You will coordinate with Brand Leads and the Digital Manager, ensuring brand consistency, timely deliveries, and high-quality visuals that align with campaign briefs.

Qualifications

• 3+ years in graphic design or creative production role.
• Proficiency with Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro).
• Experience with brand asset management and version control.
• Portfolio showing design range and quality.
• Some experience with video production or photography direction.
• Demonstrated openness to using AI image generation tools.
• Degree in graphic design, fine arts, communications or equivalent experience.
• Strong graphic design skills — experienced with Adobe Creative Suite.
• Detail-oriented — meticulous about design quality and brand consistency.
• Project management skills — able to manage shoots, deadlines and multiple workstreams.
• Collaborative — works well with Brand Leads, Social Media Manager and creative team.
• Organised — manages asset library and version control effectively.
• Uses AI as a working tool — comfortable experimenting with AI image generation.

Responsibilities

• Graphic design and asset production across social, campaigns, email, POS, packaging, exhibitions and landing pages.
• Asset library management: structure, naming conventions, version control, access; coordinate asset approvals.
• POS and packaging production: manage production, templates, print suppliers and deadlines.
• Photography and video: project manage shoots, shot lists, locations, scheduling and logistics; oversee post-production.
• Exhibition coordination: plan exhibitions with PR & Communications; manage assets.
• AI-assisted content: use AI for ideation, prompting frameworks and production workflows.
• Line management: supervise Junior Creative Content Producer and provide feedback.

Skills

Graphic design experience

Adobe Creative Suite

Brand asset management

Portfolio demonstrates range

Video production direction

AI image generation tools

Design degree

Attention to detail

Project management

Collaboration

Asset library management

Education

Degree in design or related

Tools

Photoshop

Illustrator

InDesign

Premiere Pro

Job description

Black Pen Recruitment seeks an experienced Creative Content Producer to own graphic design and asset production across social, campaigns, email, POS, packaging and landing pages. You will lead shoots, manage a junior producer, and drive AI-assisted design initiatives.

You will coordinate with Brand Leads and the Digital Manager, ensuring brand consistency, timely deliveries, and high-quality visuals that align with campaign briefs.