Copywriter Marketing

Career27; Cape Town; On-site; ZAR 360,000 - 480,000; Full time

Job summary

Pick n Pay in Cape Town is seeking an experienced mid-weight copywriter for an in-house creative team. You will translate marketing and branding strategies into innovative campaigns and craft content, copy and scripts across multiple channels.

The role requires a fast learner with versatile writing styles, able to handle a high-volume workload and short turnarounds while collaborating with the creative team to deliver messaging that drives action.

Qualifications

• 5 years’ experience in copywriting for advertising or marketing agencies (conceptual copywriter experience).
• Demonstrated knowledge/understanding of storytelling principles across various channels and digital.
• You must have previous advertising agency, copywriting experience.

Responsibilities

• Write and edit content for campaigns across ATL, digital and non-traditional channels.
• Develop concepts and articulate messaging with the creative team.
• Present copy concepts to internal teams and clients when requested.

Skills

Copywriting

Storytelling

Advertising agency experience

Writing skills

Education

Relevant tertiary qualification

Job description

It's fun to work in a company where people truly BELIEVE in what they're doing! We are one of South Africa’s largest retailers and we have a fantastic opportunity for an experienced, highly conceptual mid-weight copywriter. This role is for an in-house creative team based in Cape Town. Your goal will be translating marketing and branding strategies into innovative and exciting campaigns and will see you develop effective and meaningful ideas, content, copy and scripts. We are looking for someone with excellent writing and research skills to be our full-time, in-house copywriter. As a member of the creative team, the copywriter will write and edit content for a variety of campaigns, working closely with the creative team to brainstorm ideas, develop concepts, and articulate messaging. The successful candidate will be a quick learner who has a versatile writing style. You will need to thrive in a fast-paced, collaborative environment with a high-volume workload often requiring short turnaround times. Raise the bar continually for writing fresh copy that connects with a desired audience and drives action Be adept at varying the voice, style, and other characteristics of messaging based on the industry, company, or target audience.

MINIMUM QUALIFICATION

• Relevant tertiary qualification
• Previous experience working closely with an Art Director (Advantageous)

MINIMUM EXPERIENCE

• 5 years’ experience in copywriting for advertising or marketing agencies (conceptual copywriter experience)
• Demonstrated knowledge/understanding of storytelling principles across various channels and digital
• You must have previous advertising agency, copywriting experience.

COMPETENCIES REQUIRED

• Exceptional writing and research skills
• Ability to work independently or with a team to meet deadlines
• Excellent organizational skills and multitasking ability
• Critical thinking skills
• Ability to influence people through creative ideas and written work
• Team player
• Good interpersonal skills

KEY ACCOUNTABILITIES

• Working with the creative team to create exceptional creative work
• Using key messages to develop work for multiple communication channels, including ATL, digital and non-traditional
• Producing a variety of high-quality copy solutions, from punchy short-form to persuasive long-form.
• Interpret creative briefs to develop concepts for execution with assigned brands
• Research and understand a client’s needs and target audiences, through online searches, reviews of existing research, interviews with subject-matter experts, and in-person meetings
• Write original copy and edit content for a range of marketing and communications materials
• Collaborate with a team of account managers and creative staff, from concept development to delivery of final product
• Present copy concepts and final deliverables to internal team — and to client representative when requested — and participate occasionally in client pitches
• Revise copy based on internal feedback
• Maintain up-to-date knowledge of communications- and client-related industry trends
• Stay current on the appropriate style guidelines and brand voice for consistent messaging

Closing Date: 30 August 2026

If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!

DISCOVER WHO WE ARE

At Pick n Pay, we are more than just a retailer; we are an organisation of dedicated people committed to creating an exceptional shopping experience for our customers and an enriching, vibrant work environment for our employees. Founded in 1967, Pick n Pay is one of the largest retail chains in South Africa, serving millions of customers across the African continent. Our reputation is built upon our commitment to offering customers the best in quality, and value.

OUR MISSION

We serve with our hearts, we create a great place to be and With our minds, we create an excellent place to shop

OUR VALUES

Our values are deeply embedded in our culture and guide our actions: Passion for our Customers: We are passionate about our customers and will fight for their rights. Our customers are our priority, and their satisfaction is our success. Respect and Care: We care for and respect each other. We value our team's diversity and treat each other with kindness and understanding. Personal Growth and Opportunity: We foster personal growth and opportunities. We believe in empowering our employees, providing opportunities for learning and advancement. Leadership and Innovation: We nurture leadership and vision, and reward innovation. We encourage our employees to be leaders in their roles and think outside the box. Honesty and Integrity: We live by honesty and integrity. We operate with transparency and trustworthiness in all our interactions. Community Support: We support and participate in our communities. We believe in making a positive impact and giving back to our communities. Individual Responsibility: We take individual responsibility. We are responsible for our actions and decisions. Accountability: We are all accountable. We hold ourselves responsible for delivering on our commitments to our customers, each other, and our business.

WHY PICK N PAY?

At Pick n Pay, our strength lies in our people. We strive to be the employer of choice, attracting and retaining the best talent in the industry. We create a work environment that fosters growth, celebrates achievements, and values individual contributions. Here, your work will be meaningful, recognized, and rewarded. Experience the joy of being part of Pick n Pay. Let's shape the future of retail in Africa together.