Mid-Copywriter

OLIVER Agency - APAC; Durban; On-site; ZAR 300,000 - 420,000; Full time

Job summary

OLIVER in Durban is seeking a Mid-Copywriter to craft compelling, brand-aligned content across digital and print channels. You’ll translate briefs into clear, persuasive copy and work closely with designers, strategists, and client teams to deliver integrated campaigns.

A strong portfolio and 4+ years in a creative environment are essential. You should excel at editing, SEO considerations, and presenting creative rationale, while embracing Gen AI tools to boost output quality.

Qualifications

• A strong portfolio demonstrating range across digital and print copywriting, ideally including social, email, web, and advertising formats.
• 4+ years writing in a creative environment.
• Proven ability to translate complex or diverse source material into content that engages and resonates with target audiences.
• Solid understanding of digital channels and the creative requirements of each.
• Excellent writing, editing, and proofreading skills with a sharp eye for detail and consistency.
• Experience working independently from briefs, as well as collaborating within a wider creative team.
• Ability to manage multiple projects in a busy studio environment without compromising quality or deadlines.
• Confidence presenting copy and creative rationale to client and internal stakeholders.
• Proficiency with Gen AI tools relevant to copywriting to support output quality and efficiency.
• Experience building personal AI-assisted workflows to improve research, ideation, or drafting.

Responsibilities

• Write clear, persuasive, and brand-aligned copy across digital and print, including websites, blogs, social media, email campaigns, advertising, brochures, and presentations.
• Interpret client and creative briefs and develop copy solutions that meet brand, campaign, and audience objectives.
• Collaborate with designers, strategists, and client stakeholders to develop integrated campaigns from ideation through to delivery.
• Ensure all content is consistent with the client’s brand voice, tone, and messaging guidelines across every channel.
• Edit, proofread, and refine copy to uphold accuracy, quality, and brand consistency.
• Contribute ideas and creative thinking during briefings, brainstorms, and campaign development sessions.
• Apply SEO best practices where relevant to improve content visibility and performance.
• Present copy concepts and rationale clearly to internal teams and client stakeholders.
• Manage multiple projects simultaneously, maintaining quality and meeting agreed deadlines.
• Handle client and internal information with discretion and professionalism at all times.

Skills

Portfolio

Copywriting

Editing

SEO basics

Gen AI tools

AI-assisted workflows

Tools

Gen AI tools

Job description

Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.

As a part of The Brandtech Group , we’re at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.

Role: Mid-Copywriter

Location: Durban, South Africa

About the role:

The Copywriter will need to develop compelling, engaging, and brand-aligned content across a variety of marketing and communication channels. They should be experts in storytelling and writing for a digital audience. As a Copywriter, you’ll work closely with designers, strategists, and client teams to produce content across a wide range of formats and platforms. You’ll take briefs from ambiguous to articulate, translating complex ideas into copy that serves both the audience and the brand. This is a mid-level role for someone who works with confidence and independence, brings creative rigour to every project, and thrives in a collaborative studio environment.

What you will be doing:

• Write clear, persuasive, and brand-aligned copy across digital and print, including websites, blogs, social media, email campaigns, advertising, brochures, and presentations.
• Interpret client and creative briefs and develop copy solutions that meet brand, campaign, and audience objectives.
• Collaborate with designers, strategists, and client stakeholders to develop integrated campaigns from ideation through to delivery.
• Ensure all content is consistent with the client’s brand voice, tone, and messaging guidelines across every channel.
• Edit, proofread, and refine copy to uphold accuracy, quality, and brand consistency.
• Contribute ideas and creative thinking during briefings, brainstorms, and campaign development sessions.
• Apply SEO best practices where relevant to improve content visibility and performance.
• Present copy concepts and rationale clearly to internal teams and client stakeholders.
• Manage multiple projects simultaneously, maintaining quality and meeting agreed deadlines.
• Handle client and internal information with discretion and professionalism at all times.

What you need to be great in this role:

• A strong portfolio demonstrating range across digital and print copywriting, ideally including social, email, web, and advertising formats.
• 4+ years writing in a creative environment
• Proven ability to translate complex or diverse source material into content that engages and resonates with target audiences.
• Solid understanding of digital channels and the creative requirements of each.
• Excellent writing, editing, and proofreading skills with a sharp eye for detail and consistency.
• Experience working independently from briefs, as well as collaborating within a wider creative team.
• Ability to manage multiple projects in a busy studio environment without compromising quality or deadlines.
• Confidence presenting copy and creative rationale to client and internal stakeholders.
• Proficiency with Gen AI tools relevant to copywriting to support output quality and efficiency.
• Experience building personal AI-assisted workflows to improve research, ideation, or drafting.
• Agentic approach to creative problem-solving, being able to break down complex briefs into manageable steps and deliver with focus.
• Ability to critically evaluate AI-generated content and apply editorial judgement to ensure brand and quality standards are upheld.

Our values shape everything we do:

Be **Ambitious** to succeed

Be Imaginative to push the boundaries of what’s possible

Be Inspirational to do groundbreaking work

Be always learningand listening to understand

Be **Results-focused** to exceed expectations

Be actively pro-inclusive and anti-racist across our community, clients and creations

OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.

_OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission,embedding sustainability into every department and through every stage of the project lifecycle.