Copywriter

The Good Human (Pty)Ltd; Johannesburg; On-site; ZAR 279,000 - 390,600; Full time

Job summary

The Good Human (Pty)Ltd in Johannesburg is looking for a Copywriter responsible for creating clear and persuasive messaging across campaigns and channels. The role involves writing campaign copy, developing messaging frameworks, and collaborating with Creative and Campaign teams. Candidates should demonstrate a direct communication style and ensure consistent brand voice. This position is crucial for driving customer action and maintaining effective messaging.

Qualifications

• Creates clear, compelling messaging across all campaigns and channels.
• Optimises messaging based on performance.
• Ensures consistency across all touchpoints.

Responsibilities

• Write campaign copy across digital, retail and brand.
• Develop messaging frameworks and tone.
• Work closely with Creative and Campaign teams.

Job description

COPYWRITER

Purpose

Creates clear, compelling messaging that drives action across all campaigns and channels.

What You’ll Do

• Write campaign copy across digital, retail and brand
• Develop messaging frameworks and tone
• Work closely with Creative and Campaign teams
• Optimise messaging based on performance
• Ensure consistency across all touchpoints

KPIs

• Conversion rates
• Message clarity and effectiveness
• Campaign performance impact

What Good Looks Like

• Simple, clear and persuasive messaging
• Copy that drives action
• Consistent brand voice

Why This Role Matters

Messaging is what converts attention into action. This role ensures we communicate clearly, stand out, and don’t lose customers through weak or generic copy.

Brand Personality Fit

• Direct and punchy
• No jargon or filler
• Speaks like a real person