Content Writer

UpGuard Inc.; Johannesburg; Remote; ZAR 420,000 - 640,000; Full time

Benefits offered by this job

Lifestyle subsidy

Wfh setup allowance

Learning & development

Annual leave

Parental leave

Fully remote

Top-spec hardware

Generative AI tools

Job summary

UpGuard Inc. is seeking a skilled content writer to join the Growth Squad. Based remotely from South Africa, you’ll craft high-quality content that answers real questions from prospects and customers, including in-depth articles and comparison pages.

You’ll translate complex cybersecurity topics into clear, engaging content while aligning with the brand voice and SEO best practices. You’ll refresh existing content, publish in the CMS, and collaborate with web, growth, and creative teams to drive

Qualifications

• 3+ years of professional content writing, including search-optimized content for B2B SaaS or cybersecurity.
• A portfolio of content such as long-form articles, comparison pages, or other search-focused content.
• Solid understanding of SEO and AI search trends, including intent, metadata, and internal linking.

Responsibilities

• Write high-quality content that answers real questions from prospects and customers.
• Turn complex cybersecurity concepts into clear, engaging content.
• Refresh and improve existing articles to keep them accurate and helpful.
• Create accurate, fair, and persuasive comparison and competitor pages.
• Publish and format content in our CMS with proper headings, metadata, internal links, and alt text.
• Monitor content performance with Growth Marketing and use insights to improve future pieces.
• Maintain UpGuard brand Voice and Tone across all content.

Skills

Content writing

SEO

Research

Editing

Team collaboration

Education

Bachelor's degree in Communications or related

Tools

WordPress

SEMrush

CMS

Job description

Who are we?

At UpGuard, we are replacing manual security bottlenecks with AI-driven precision. Fresh off a US$75M Series C, we are scaling our infrastructure to process 100 billion risk signals daily. This isn’t just growth; it’s a total reimagining of how the world manages cyber risk.

We build the Cyber Risk Posture Management (CRPM) platform that security teams actually love. By integrating security ratings, threat intel, and agentic AI, we empower organisations to stay ahead of an ever evolving attack surface.

We aren’t just building another tool; we’re defining a category. We provide the autonomy to ship world-class technology and the resources to do it at a global scale.

Where does this role fit in?

You’ll be a key member of UpGuard’s Growth Squad, focused on driving organic growth. Based in South Africa and reporting to the Content Writer Manager, you’ll write high-quality content that answers the real questions our prospects and customers are asking, from in-depth articles to comparison and competitor pages on our website.

How people find answers has changed dramatically with the rise of LLMs and AI search engines, and this role is central to making sure UpGuard shows up with content that’s genuinely helpful and conveys authority and trust. Working closely with the Growth Marketing team, you’ll turn research and briefs into accurate, authoritative content, and keep our existing content fresh and competitive.

What will you do?

• Answer the questions that matter: Write high-quality, genuinely useful content that answers the real questions our prospects and customers are asking, whether they find it through a search engine or an AI assistant.

• Make complex topics clear: Turn cybersecurity and risk concepts into content that’s accurate, insightful, and a pleasure to read.

• Keep our content at its best: Refresh and improve existing articles and pages so they stay accurate, current, and genuinely helpful.

• Help buyers make informed decisions: Write and maintain comparison and competitor pages that are accurate, fair, and persuasive.

• Own your work from draft to live: Publish and format your content in our CMS, including headings, metadata, internal links, and image alt text.

• See the impact of your work: Work with the Growth Marketing team to review how your content performs and use those insights to make the next piece even better.

• Maintain Voice and Tone: Ensure every piece of content adheres strictly to the UpGuard brand Voice and Tone.

What will you bring?

• 3+ years of professional content writing experience, including writing content optimized for search, ideally within the B2B SaaS or Cybersecurity domain.

• A portfolio of content you’ve written that answers real audience questions, such as long-form articles, comparison pages, or other search-focused content.

• A solid understanding of SEO and how it’s evolving with AI search, including search intent, keyword usage, content structure, internal linking, and metadata.

• Hands-on experience uploading and formatting content via a website CMS.

• Demonstrated ability to translate complex technical or risk management concepts into clear, engaging and authoritative content.

• Exceptional written and verbal communication skills, with an unwavering commitment to editorial quality, consistency and accuracy.

• Proven ability to manage multiple pieces of content at once in a fast-paced environment, working from briefs with a high level of independence.

• Strong collaborative spirit, capable of working effectively with web, growth and creative teams.

• Fluency in English (verbal and written), our primary working language, with a base of operations in South Africa.

What will give you an edge?

• Experience writing content that drives measurable traffic and leads for a business.

• A background in cybersecurity, vendor risk, or third-party risk management.

• Confidence using AI tools in your writing process, including refining and elevating AI-generated drafts into accurate, high-quality, human content.

What's in it for you?

• Monthly Lifestyle subsidy: Use this for financial, physical, and mental well-being

• WFH set-up allowance: To ensure you have the right environment to work in, we will help you get set up within your first 3 months at UpGuard

• $1500 USD annual Learning & Development allowance: To support your career development, all team members will be able to expense development opportunities against this allowance

• Annual leave: PTO plus two additional UpGuardian leave days to give you time to recharge your batteries.

• 18 weeks paid Parental Leave: Irrespective of parenting role

• Personal Leave Allowance: This includes sick & carer’s leave

• Fully remote working environment: While we have physical offices in Sydney & Hobart, we do not mandate compulsory attendance

• Top-spec hardware: All team members will be provided with top-spec laptops for their role

• Generative AI subsidy: UpGuard provides paid subscriptions for all team members to access generative AI tools to support their work

UpGuard is a Certified Great Place to Work® in the US, Australia, UK and India, establishing its position as a leading global technology employer. 99% of team members agree that UpGuard is a great place to work!

As an Equal Employment Opportunity and Affirive Action Employer, qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status.

Please Note: Not all roles can be performed from the United States. Please check your specific job listing to confirm its advertised location. If the role you are applying for is listed as based in the US, we are currently only able to support hiring in the following locations: CA, CO, FL, IL, MA, MD, MO, OR, PA, TX, WA, and DC.

Before starting work with us, you will need to undertake a national police history check and reference checks.