Communications Strategist

Placements24; Bloemfontein; Sur place; ZAR 700 000 - 1 100 000; Plein temps

Résumé du poste

Placements24 in Bloemfontein is seeking a Communications Strategist to lead integrated communications across digital and traditional channels. The role requires a Master’s degree and at least 8 years of experience in media/PR, with strong analytics, messaging, and leadership.

You will oversee campaigns, collaborate with PR, marketing, and content teams, advise leadership, and manage external agencies. On-site position in Bloemfontein with a competitive salary and performance-based bonuses.

Qualifications

• Master's degree in Communications, Marketing, Public Relations, or related field.
• Minimum of 8 years of experience in developing and executing communication strategies.
• Experience in integrated communication plans across multiple platforms.
• Strong analytical skills with market research and audience segmentation.
• Excellent written and verbal communication with compelling narratives.

Responsabilités

• Develop and implement comprehensive communication strategies across multiple platforms.
• Conduct audience research and market analysis to inform strategic planning.
• Craft messaging frameworks and narrative strategies for the organization.
• Oversee the execution of communication campaigns, ensuring brand consistency and message integrity.
• Collaborate with PR, marketing, and content teams to create cohesive communication efforts.
• Measure and evaluate the effectiveness of communication strategies, providing insights and recommendations.
• Advise senior leadership on communication strategies and reputational risks.
• Manage external communication agencies and partnerships as needed.

Connaissances

Analytical skills

Written and verbal communication

Cross-functional collaboration

Audience segmentation

Formation

Master's degree in Communications, Marketing, Public Relations, or related field

Description du poste

About the Role

Our client, a leading name in the media and PR sector, is seeking a highly strategic and creative Communications Strategist to join their dynamic team in Bloemfontein, Free State. This role is pivotal in shaping the overall communication direction of the organization, ensuring that all messages are aligned with brand objectives and effectively reach target audiences. The ideal candidate will possess a deep understanding of communication theory, market trends, and audience behaviour. You will be responsible for developing integrated communication plans that leverage various channels, including digital, traditional media, and direct engagement. This is an exceptional opportunity for a strategic thinker to make a significant impact and drive communication excellence.

Key Responsibilities

• Develop and implement comprehensive communication strategies across multiple platforms.
• Conduct audience research and market analysis to inform strategic planning.
• Craft key messaging frameworks and narrative strategies for the organization.
• Oversee the execution of communication campaigns, ensuring brand consistency and message integrity.
• Collaborate with PR, marketing, and content teams to create cohesive communication efforts.
• Measure and evaluate the effectiveness of communication strategies, providing insights and recommendations for improvement.
• Stay abreast of industry trends, emerging technologies, and best practices in communication.
• Advise senior leadership on communication strategies and potential reputational risks.
• Manage external communication agencies and partnerships as needed.

Requirements

• A Master's degree in Communications, Marketing, Public Relations, or a related field.
• Minimum of 8 years of experience in developing and executing communication strategies, preferably in the media or PR industry.
• Proven ability to create and implement successful integrated communication plans.
• Strong analytical skills with experience in market research and audience segmentation.
• Excellent written and verbal communication skills, with a talent for crafting compelling narratives.
• Proficiency in communication planning tools and metrics analysis.
• Experience in managing cross-functional teams and external partners.
• Strategic thinking, creativity, and a problem-solving mindset.
• Ability to work collaboratively in a team-oriented environment.
• Must be located in or able to commute to Bloemfontein, Free State.

Benefits

Our client offers an attractive salary package, reflecting the strategic importance of this role, along with performance-based bonuses. Comprehensive health insurance and retirement benefits are provided. Opportunities for continuous professional development, including advanced training and attendance at industry conferences, are readily available. Join a forward-thinking organization in Bloemfontein and contribute to its strategic communication success. This role requires on-site presence in Bloemfontein.