Communications Specialist - Brand Messaging

Placements24; Pretoria; On-site; ZAR 360,000 - 540,000; Full time

Benefits offered by this job

Competitive salary package

Medical aid

Provident fund

Professional development opportunities

Job summary

Placements24 is seeking a Communications Specialist for a leading financial services institution in Pretoria. The role focuses on brand messaging, corporate communications, and PR, translating complex financial information into clear content.

You will partner with marketing, legal, and executive teams to ensure brand consistency and drive impactful campaigns. You will develop strategic plans, craft messaging for press releases and internal comms, manage brand voice, and monitor industry trends.

Qualifications

• Bachelor's degree in Communications, Marketing, Public Relations, Journalism, or related field.
• Minimum of 4 years of experience in corporate communications, brand management, or public relations.
• Exceptional writing, editing, and proofreading skills with ability to tailor tone for different audiences.
• Strong understanding of brand strategy and messaging development.
• Experience in financial services or a highly regulated industry is preferred.
• Proficiency in content management systems and digital communication tools.
• Excellent interpersonal skills and ability to collaborate with cross-functional teams and senior management.
• Strong project management skills and attention to detail.
• Familiarity with media relations and public affairs.
• Must be based in or willing to relocate to Pretoria.

Responsibilities

• Develop and implement strategic communication plans to enhance brand perception and stakeholder engagement.
• Craft clear, concise, and compelling messaging for press releases, internal communications, website content, and marketing collateral.
• Manage the company's brand voice and ensure consistency across all communication platforms.
• Collaborate with marketing teams on campaign development and execution.
• Liaise with media contacts and support public relations initiatives.
• Develop content for executive leadership, including speeches and presentations.
• Monitor industry trends and competitor communications to inform strategy.
• Support crisis communication efforts as required.
• Ensure all communications adhere to regulatory and compliance standards.

Skills

Writing

Editing

Brand management

Corporate communications

Stakeholder engagement

CMS experience

Public relations

Content creation

Education

Bachelor's degree (Communications/Marketing/PR/Journalism)

Tools

CMS (Content Management Systems)

Job description

About the Role

Our client, a distinguished financial services institution, is seeking a creative and strategic Communications Specialist to focus on brand messaging. This vital role is based in our corporate offices in Pretoria , where you will be instrumental in shaping and amplifying our brand's narrative across all channels. The ideal candidate will possess a strong understanding of corporate communications, public relations, and marketing principles, with a keen ability to translate complex financial information into clear, engaging content. You will work closely with marketing, legal, and executive teams to ensure brand consistency and drive impactful communication campaigns. This is an excellent opportunity for a seasoned professional to contribute to a reputable organization in the heart of South Africa's administrative capital.

Key Responsibilities

• Develop and implement strategic communication plans to enhance brand perception and stakeholder engagement.
• Craft clear, concise, and compelling messaging for various audiences, including press releases, internal communications, website content, and marketing collateral.
• Manage the company's brand voice and ensure consistency across all communication platforms.
• Collaborate with marketing teams on campaign development and execution.
• Liaise with media contacts and support public relations initiatives.
• Develop content for executive leadership, including speeches and presentations.
• Monitor industry trends and competitor communications to inform strategy.
• Support crisis communication efforts as required.
• Ensure all communications adhere to regulatory and compliance standards.

Requirements

• Bachelor's degree in Communications, Marketing, Public Relations, Journalism, or a related field.
• Minimum of 4 years of experience in corporate communications, brand management, or public relations.
• Exceptional writing, editing, and proofreading skills, with a proven ability to adapt tone and style for different audiences.
• Strong understanding of brand strategy and messaging development.
• Experience in financial services or a highly regulated industry is preferred.
• Proficiency in content management systems and digital communication tools.
• Excellent interpersonal skills and the ability to work effectively with cross-functional teams and senior management.
• Strong project management skills and attention to detail.
• Familiarity with media relations and public affairs.
• Must be based in or willing to relocate to Pretoria .

Benefits

• Our client offers a competitive salary and a comprehensive benefits package, including medical aid, a provident fund, and opportunities for professional development and training.
• Employees enjoy a supportive work environment within a leading financial institution located in Pretoria .
• The role provides exposure to high-level strategic initiatives and the chance to significantly influence the company's brand image.
• Join a team dedicated to excellence and professional growth in South Africa's capital city.