CMO, Sports & Entertainment — Equity & Growth

Placements24; Sandton; On-site; ZAR 5,000,000 - 8,500,000; Full time

Benefits offered by this job

Equity options

Bonus opportunities

Executive compensation package

Job summary

Unknown is seeking a visionary Chief Marketing Officer to lead marketing strategy from its Sandton, Gauteng headquarters. The role demands a data-driven leader with a proven track record of growing brands, deep fan engagement, and revenue generation across sports and entertainment.

The CMO will oversee brand, digital marketing, PR, sponsorships, and event promotion, build a high-performing team, and manage a large budget. South Africa market experience is highly valued.

Qualifications

• MBA or Master’s in Marketing, Business Administration, or related field.
• Minimum of 10 years of progressive marketing experience with at least 5 years in a senior leadership role in sports/entertainment.
• Proven experience in developing and executing integrated marketing campaigns with measurable results.
• Demonstrated expertise in digital marketing, social media strategy, and analytics.
• Exceptional leadership, strategic thinking, and decision-making abilities.
• Strong financial acumen and experience managing large marketing budgets.
• Outstanding communication, presentation, and interpersonal skills.
• Experience in brand management, sponsorship acquisition, and event promotion.
• Knowledge of the South African sports and entertainment market is highly desirable.
• Ability to thrive in a fast-paced, dynamic environment in Sandton.

Responsibilities

• Develop and implement a comprehensive marketing strategy aligned with the company's vision and business objectives.
• Oversee all marketing functions, including brand development, digital marketing, social media, content creation, advertising, and public relations.
• Drive fan engagement, ticket sales, merchandise revenue, and sponsorship acquisition through innovative campaigns.
• Manage the marketing budget effectively, ensuring maximum ROI on marketing spend.
• Lead, mentor, and develop a high-performing marketing team.
• Conduct market research and competitive analysis to identify opportunities and challenges.
• Build and maintain strong relationships with media partners, sponsors, and other stakeholders.
• Ensure brand consistency across all communication channels and touchpoints.
• Monitor marketing performance metrics and provide regular reports to senior management.
• Stay abreast of the latest marketing trends and technologies in the sports and entertainment industry.

Skills

Strategic leadership

Brand management

Digital marketing

Analytics

Budget management

Stakeholder relations

Education

MBA or MS Marketing

Job description

Unknown is seeking a visionary Chief Marketing Officer to lead marketing strategy from its Sandton, Gauteng headquarters. The role demands a data-driven leader with a proven track record of growing brands, deep fan engagement, and revenue generation across sports and entertainment.

The CMO will oversee brand, digital marketing, PR, sponsorships, and event promotion, build a high-performing team, and manage a large budget. South Africa market experience is highly valued.