Braze CRM Architect: Journeys, Data & Personalisation

Virgin Active South Africa (Pty) Ltd

Cape Town

On-site

ZAR 900,000 - 1,300,000

Full time

14 days+

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Job summary

Virgin Active South Africa (Pty) Ltd is seeking a senior CRM solutions professional to design and build Braze-based journeys and omnichannel campaigns that engage members across email, SMS, WhatsApp and in-app messages.

You will work with territory, Product, Data, IT and Marketing stakeholders to translate business needs into scalable CRM designs, ensure data privacy, QA, and delivery governance while improving member experiences across markets.

Qualifications

5+ years technical CRM, marketing automation or MarTech experience in a member, customer or client relationship environment.
3+ years hands-on experience with Braze or a comparable platform such as Salesforce Marketing Cloud.
Experience translating requirements into journey maps, solution designs, campaign builds and data selections.
Experience working cross-functionally in an Agile or iterative delivery environment.
Relevant tertiary qualification or certification in Marketing Technology, CRM, Information Technology, Data, Digital Marketing or equivalent experience.
Braze certification or comparable customer engagement platform certification is advantageous.
Braze or comparable CRM platform configuration, journey orchestration and reporting.
CRM data models, segmentation, triggers, APIs, data feeds and system integration concepts.
Omnichannel engagement channels including email, app, SMS, WhatsApp and in-app messaging.
Campaign QA, release management, consent, compliance and data protection principles.
Member lifecycle, engagement, retention and journey mapping practices.

Responsibilities

Consult with territory, Product, Data, IT and Marketing stakeholders to understand member engagement needs and translate them into CRM solution designs.
Design and build complex Braze journeys, segments, canvases, campaigns and triggered communications across email, SMS, WhatsApp, push and in-app channels.
Create and maintain technical design specifications, journey maps, data requirements and operational documentation for assigned initiatives.
Ensure designs follow global MarTech standards, naming conventions, contact policies, data privacy requirements and QA protocols.
Define operational data requirements, segmentation rules and trigger logic needed to deliver targeted and personalised member communications.
Work with Data and Integration Engineers to troubleshoot data flows, API issues, event tracking and audience availability in Braze.
Apply personalisation, dynamic content and audience selection logic to improve relevance and consistency across member journeys.
Monitor data and platform issues affecting campaign execution, reporting or member experience and coordinate resolution.
Build, test, launch, monitor and optimise CRM programmes and campaigns in line with agreed delivery plans and release governance.
Conduct QA on journeys, content assets, links, data selections, triggers, suppression rules and tracking before deployment.
Analyse campaign and journey performance and recommend improvements to messaging, timing, segmentation and channel mix.
Maintain a clear view of live journeys and their dependencies to support a coherent member conversation across territories.
Identify opportunities to simplify processes, automate manual work and reuse templates or components across markets.
Support proofs of concept for new Braze features, channels, integrations and personalisation use cases.
Coach the CRM Solution Architect I on platform usage, journey build standards and technical troubleshooting.
Contribute to Communities of Practice and Centre of Excellence activities led by the Global MarTech Manager.