Brand Strategist - Strategy, Activation & Growth

Placements24; Sandton; On-site; ZAR 420,000 - 720,000; Full time

Benefits offered by this job

Health insurance

Professional development opportunities

Vibrant city hub environment

Job summary

Placements24 is seeking a visionary Brand Strategist to join our Sandton marketing team. You will define the brand's core message, positioning, and identity across touchpoints, translating strategic vision into tangible brand experiences.

In-office presence is required to collaborate closely with internal teams and drive brand initiatives. You will conduct market research, analyze consumer insights, and develop frameworks that guide brand development and campaigns across channels.

Qualifications

• Proven experience as Brand Strategist or in a similar role.
• Strong understanding of branding principles and marketing strategy.
• Excellent analytical, research, and presentation skills.

Responsibilities

• Develop and refine brand strategies, positioning, and visual identity guidelines.
• Conduct market research and consumer insight generation to inform brand strategy.
• Collaborate with marketing, creative, and product teams to ensure brand consistency.
• Develop brand activation plans and campaigns communicating value proposition.
• Monitor brand performance and trends; recommend improvements.

Job description

Placements24 is seeking a visionary Brand Strategist to join our Sandton marketing team. You will define the brand's core message, positioning, and identity across touchpoints, translating strategic vision into tangible brand experiences.

In-office presence is required to collaborate closely with internal teams and drive brand initiatives. You will conduct market research, analyze consumer insights, and develop frameworks that guide brand development and campaigns across channels.